00:03Music
00:20The night we celebrate Rolling Stone, Philippines Voices.
00:23It is actually a global tentpole.
00:25It is our local version and we're celebrating the voices that are pushing the boundaries of conversations in the Philippines
00:34and who are proudly using their voices to make change in the country.
00:39So Rolling Stone, Philippines, since it began, really featured icons of our time across the decades.
00:44And for the next step of Rolling Stone, Philippines, we really want to honor the voices of today,
00:50not just of the ones that have been iconic the last couple of decades, but really who are the ones
00:55engaging the public now,
00:56not just online but on the ground also.
00:59And you see that through the different storytellers that we have today.
01:02So these are the people who, in a world where there's a lot of noise online,
01:07who are the ones who are really telling truthful, clear, and engaging stories.
01:12So people like Ata Maraglio, Orang Yusuf, Pia Renada, Enigma and Marina Summers,
01:18and Artis July Conceptual.
01:19These are the ones that Rolling Stone believes are telling stories that are worth reading, listening, and experiencing.
01:25So we're really proud of the people here and of the whole Voices campaign.
01:29And we want to continue telling stories that cut through the noise and reframe culture forward.
01:41Everyone has experience across their different industries, especially like across art, music, film, and journalism.
01:49And then second, we also wanted someone who really engages with the online audience.
01:53We all know that conversations really happen online.
01:56So across the different people that we do have, we really want to showcase that their voices are being used,
02:02A, for good, and B, there's actual engagement and impact.
02:06So from Ata Maraglio, Orang Yusuf, Pia Renada, Jelly Concepcion, Enigma, and Marina Summers also,
02:12when they post something online, when they talk about certain issues, everyone listens.
02:16That's why we felt like super-sacceled for Rolling Stone in the Philippines,
02:19because at the end of the day, that's what we want to do.
02:21We want to engage our audiences, and we want to ignite greater conversations across the country.
02:33I think precisely that. Our publication is really meant for different subcultures and different industries.
02:39So it doesn't matter if you're from art or music, film, journalism.
02:44We really want to engage those whose stories really do engage the public.
02:48And again, because of Rolling Stone, we really do want to reframe the culture.
02:52So in that way, all of these storytellers, not just the ones and voices, but everyone we feature is at
02:57Rolling Stone.
02:58They are, I guess, a little more candid and a little more earnest in terms of what they want to
03:02tell in terms of their stories.
03:10So all of the brands at their Modern Media Group, that includes Billboard Philippines and also Robert Port Philippines,
03:16and of course Rolling Stone Philippines, have always maintained and have always honored the legacy of the media titles that
03:23we brought here to the Philippines.
03:24However, of course, we've always made sure that we are prioritizing and we're pushing Filipino stories, our culture, and all
03:31of the great talents that we have in the Philippines.
03:33We want to create a platform that will focus on pushing the Filipino talent and give them a wider platform,
03:40something that our artists, our journalists, our storytellers could be proud of.
03:44And I think that's how we balance it also and how we make it different by making sure it's uniquely
03:50Filipino, but also at the same time,
03:52making sure that the global guidelines and the branding is still kept intact.
04:05I think it's not about separating ourselves from TikTok and social media, but it's really about what are they interested
04:13in and how do we put that Rolling Stone flavor in conversation.
04:17So again, parang we do have TikTok content also in social media, but we're trying to add what it is
04:23that we do well and it's intelligent, careful storytelling that gives a lot of takes and is representative of the
04:30voice of the greater nation.
04:31Actually, these platforms are our partners also. So we treat them as our amplification to reach more people so that
04:38the stories that the editorial team is doing will reach more Filipinos and make sure that we give justice to
04:43every piece of content that we put out there.
04:45So we're very lucky because we have the support of these platforms. We just have to make sure that the
04:50type of content that we publish for each of the platform would benefit the audiences and make sure that it's
04:56catered. It's meant for the audiences that that platform speaks to.
05:06We really do acknowledge all the concerns with AI. That's why we really take it to heart, the kind of
05:11stories that we want to tell. First of all, you can tell truthful stories if you don't have the experience
05:16and you don't have the knowledge for it. If you use AI as a shortcut to that, then at the
05:22heart of your stories, it's not as authentic as what you want it to be.
05:26AI can be a tool, but at the end of the day, as journalists, we really do push the integrity
05:31and the truth of our stories at the forefront.
05:34I guess it's a matter of balancing the efficiencies of AI because we have to acknowledge that really AI is
05:42changing a lot of things, not only publishing, but also a lot of other barriers.
05:46So we need to make sure that the balance is kept in terms of our editorial and journalistic integrity and
05:53the use of AI.
05:53Actually, there is really adoption globally that's happening right now in the publishing world. And I can say that the
06:02publishing titles that we've worked with globally also are making sure that some AI efficiencies are being adopted into their
06:10operating systems to harness the goodness that it brings, such as a lot of, in terms of the operations, a
06:19lot of automation, how to make it faster.
06:29Okay, so for us, we really do talk about the experience and the insights of all of our storytellers. I
06:36think we all know naman marami nag-iingay here in the Philippines and abroad. But when you cut the noise,
06:41ano talaga yung inaambag ng mga tao niyo? And that's what we really do sa rolling stone. It's highlighted by
06:46voices, especially, kasi nga, these are people who aren't just big, but may value talaga yung mga kwento na ginagay.
06:53So at the end of the day, that is where also where we're headed sa rolling stone Philippines na just
06:58continue talking about the stories that need to be heard, but also the stories that deserve to be heard.
07:02So whether it's art, politics, or journalism, kung sino yung lumalabas or cut through the noise, that's who we want
07:11to feature that.
07:18Referencing back again to all of the brands other modern media group, I guess publishing right now is evolving, right?
07:26And it's not just fix it towards one platform, tagging it as traditional.
07:31We're actually present across all of the platforms and we make sure that we maximize all of the platforms again
07:38to ensure going back earlier to ensure that we reach more Filipinos.
07:41So what are the strategies? We want to make sure that it's also experiential because that's very important for the
07:47audiences right now, for them not to only read about it, but to also feel it, hear it, and experience
07:54the stories that we create, that we publish.
07:57And this is just like what we have right now, voices. It's a campaign on print, digital, and right now
08:03we're celebrating it by an event.
08:11We're very proud that we're the only Rolling Stone brand in Southeast Asia. So the Philippines is actually representing Southeast
08:19Asia because the other Rolling Stone titles are from East Asia, China, Korea, and Japan.
08:27So how do we see ourselves? Not only five years from now, I'd like to think that we're making a
08:31mark. We're making a mark and we're making sure again that the talents, that the creatives, the Filipino creatives are
08:38given a platform.
08:38And right now, anything Filipino is being talked about, being celebrated globally, we're already there. It's just, it's on us
08:46to make sure that the conversations keep on happening and it is sustained so that we will push more, open
08:55more doors and push more boundaries to have more discussions about Filipino, the Philippines, and our culture.
09:01I'll add also that while we do talk about different Southeast Asian countries also from J-pop, K-pop, even
09:08across the world, I think what we really want to do with Rolling Stone Philippines is to push our own
09:13stories also.
09:14The same way that we all read about stories from different countries, we want other countries to also read what
09:19we're doing as the Rolling Stone Philippines.
09:21And I think that's why the people that we feature, the stories that we tell, really show who are at
09:26the forefront of our culture in the Philippines,
09:29and how we really want to establish what the Philippines is all about for the world.
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