00:00The Prime Queen
00:02The Prime Queen
00:04Is crying sitting
00:06Outside of my door
00:08Welcome to WatchMojo
00:10And today, we're counting down our picks
00:12For the musical artists who
00:14Attempted to switch up their sound, public image
00:16Or both, only
00:18To be met with crickets
00:20I'm telling you, if I was your role manager
00:22I'd drop Chris Gaines like a hot plate
00:24This is SNL the 25th year
00:2610. Katy Perry
00:30Typically, we should encourage people
00:40To be themselves and let their individualism
00:42Shine. However, in the case of
00:44Perry and her 2017 album
00:46Witness, fearing it all
00:48Might not have been the way to go. Perry
00:50Went on a four year sabbatical
00:52After the release of her hit album, Prism
00:54Citing a personal need to focus on
00:56Rejuvenating her mental health
01:06In describing the feelings
01:08That had inspired Witness
01:10The pop star confessed to the Guardian
01:12That Katy Perry was a character
01:14She had created and that she planned
01:16To embrace her given name of Katherine Hudson
01:18Despite Perry's radical honesty
01:20Reviewers found Witness shallow
01:22And disingenuous
01:24And that its attempts at tackling politics
01:26And female empowerment
01:28Didn't meet the mark
01:30Bish, bish, bish
01:32Another one in the basket
01:34Number 9. Korn
01:36Time's a love king
01:38In these days
01:40Holding on to everything
01:42Look, we're not saying
01:44That we expected these beloved
01:46Kings of new metal to produce the next
01:48Abbey Road, but when lead singer
01:50Jonathan Davis claimed that the band's goal
01:52For the path of totality
01:54Was to create art that's different
01:56And not conform to what's going on
01:58We definitely expected, well,
02:00Not whatever it ended up being
02:02Sometimes I made
02:04The life
02:06I made everything
02:08From every time
02:10The December 2011 record
02:12Marked a significant change-up
02:14For Korn, in which they embraced
02:16The then inescapable sounds
02:18Of the era's electronic music
02:20Particularly dubstep
02:22While they strove for authenticity
02:24Collaborating with artists like Skrillex,
02:26Noisia, and Excision
02:28The path of totality was halted dead
02:30In it's tracks
02:31By it's instantly dated genre leanings
02:40Number 8. Snoop Dogg
02:52You'd be hard pressed to find someone
02:53Who doesn't love Snoop Dogg
02:55A.K.A. Hip Hop's favorite uncle
02:57And spokesperson
02:58Whether it's hanging with Martha Stewart
03:00Or his eclectic social media presence
03:02Snoop has seemingly done it all
03:04So it only tracks that
03:06After years as a legendary
03:07And prolific rapper
03:09He would naturally make the transition
03:11To performing reggae
03:12Put your lighters up
03:14Get high with me
03:15Fly with me
03:16Ain't no dividing us
03:19Rebranding himself to Snoop Lion in 2013
03:22The artist traveled to Jamaica
03:24And immersed himself in its culture
03:26Taking inspiration from famous reggae musicians
03:29Like Bob Marley, Peter Tosh, and Bunny Whaler
03:31Unfortunately, Snoop's leap of faith went up in smoke
03:35The resulting reincarnated album
03:37Received lukewarm reviews at best
03:39And peaked at number 16 on the Billboard 200 chart
03:42They gonna love me
03:44Home eat my chutney
03:45All go clone with the diamonds in the back
03:49Number 7
03:50Jewel
03:51Jewel rose to prominence with 1995's Pieces of You
04:01Which produced the hits
04:03Who Will Save Your Soul
04:04And You Were Meant For Me
04:06Her 2003 album 0304
04:08Completely threw out the playbook
04:10In the album's liner notes
04:12She wrote that this record
04:13May seem different to you
04:14To me
04:15It's closer to what has been in my head
04:17For years
04:22To say that 0304 seemed different
04:25Was a dramatic understatement
04:27A far cry from the folk rock stylings
04:29Of her previous albums
04:310304
04:32Attempted to re-establish Jewel
04:34As a star of contemporary dance pop
04:36While the record debuted at number 2 on the Billboard 200
04:39And garnered mostly positive reviews
04:42Her follow-up quietly pretended 0304
04:45Never happened at all
04:54Number 6
04:55Drake
04:56I was alone in this world
04:58And I needed people
04:59I know my funeral
05:01Gonna be late
05:02Cause how I treated people
05:03I don't wanna go
05:05Canadian rap superstar Aubrey Drake Graham
05:08Has never been one to shy away from a good marketing gimmick
05:12Just look at his 2015 mixtape
05:15If you're reading this, it's too late
05:17A cheeky middle finger to the rapper's record label
05:20While Drake had indeed flirted with electronic music
05:23Before dropping 2022's Honestly
05:26Nevermind
05:27That album represented his first full foray into the genre
05:37Despite the shift in sound
05:39Even positive reviews
05:40Criticized Drake for failing to bring anything new to the table
05:44Said Pitchfork's Alphonse Pierre
05:46A breezy Drake dance album sounds great in concept
05:49But the half-measure housebeats and lackluster songwriting
05:53Keep it from really popping off
05:55My momma wish I woulda went corporate
05:57She wish I woulda went exec
05:58I still turn to a CEO
06:00So the lifestyle she respect
06:01Number 5
06:03Neil Young
06:04See somebody walking down the street
06:06Hanging here in a shuffling feed
06:10Young's experimental 1983 album Trans
06:14Represented a staunch departure from his signature sound
06:17A staunch departure from his politically charged brand of folk rock
06:21Instead, guitars were swapped for metallic synthesizers
06:25And the singer's distinctive wail with a proto-Daft Punk vocoder
06:28We can draw the data pigs
06:30We can draw the data pigs
06:31We can draw the data pigs
06:32We can draw the pigs
06:33We can draw the pigs
06:34We can draw the pigs
06:35We can draw the pigs
06:36We can draw the pigs
06:37The Canadian-born icon
06:38Has shared that the album
06:39Was an attempt to communicate with his son Ben
06:42Who was born with cerebral palsy
06:44As well as a lamentation
06:46On an increasingly detached and digital world
06:49Although he clearly went in with good intentions
06:52Trans was met with mostly baffled reviews at the time
06:56With Barney Hoskins of NME comparing its vocoder use
06:59To the kind of horrid electronic carols
07:01You get on your Christmas TV
07:10Number 4
07:11Chris Cornell
07:12In the early to mid-2000s
07:19Super producer Timbaland was unstoppable
07:21Having produced Justin Timberlake's smash hit albums
07:24Justified
07:25And future sex love sounds
07:27Timbaland went on an almost unprecedented hot streak
07:30Culminating in the release of his 2007 solo album
07:33Shock Value
07:34After turning himself into a household name
07:37His next challenge was
07:38Of course
07:39Turning Soundgarden and Audio Slave frontman Chris Cornell
07:43Into a pop star
07:44Almost completely eschewing the hard-rocking styles
07:47Of Cornell's past projects
07:49Scream was ultimately nothing more than a whimper
08:00The album was blasted by critics
08:01Who found the collaboration between Timbaland, Cornell, and Timberlake
08:05Incongruous
08:06Said all music
08:07Scream is one of those rare big-budget disasters
08:10An exercise in misguided ambition
08:13That makes no sense outside of pure theory
08:20Number 3
08:21Lil Wayne
08:22To this day
08:29It's hard to know exactly
08:31What Dwayne Lil Wayne
08:32Carter was thinking
08:33When it came to his notorious 2010 album
08:36Rebirth
08:37Hot off the heels of his critically acclaimed
08:39Grammy-winning and best-selling 2008 record
08:42The Carter III
08:43Wayne announced in 2009
08:45That he was leaving hip-hop behind
08:47After a series of delays
08:57Rebirth finally dropped in February of 2010
09:00And it was met with an icy reception
09:02It appeared that Wayne's vision of rock and roll
09:05Was drenched with autotune
09:07And borrowed more from Blink-182 than Led Zeppelin
09:10Altogether
09:11Rebirth was largely described by critics
09:14As the worst album of 2010
09:16And Wayne abandoned his rock star dreams
09:19Cause when she go black
09:21You never go black
09:22She wore her hair black
09:23With girls in the back
09:25Did she do that ass
09:26Black, black, black
09:27Black, black
09:28Number 2
09:29Miley Cyrus
09:30And we can't stop
09:32And we won't stop
09:36Maybe this is a bit of a cheat
09:38After all, Cyrus definitely shed her titty-bopper image
09:42With the boundary-pushing 2013 album Bangers
09:45However
09:46It wouldn't exactly be accurate
09:47To say that her transformation
09:49Was widely accepted by audiences
09:51Seeking a change from her lead role
09:53On Disney's Hannah Montana
09:55Cyrus drastically overcorrected
09:57Embracing a more mature, more adult image
10:00Without giving fans time to adjust
10:02To the changes she was making
10:04I came in like a wrecking ball
10:07I never hit so hard in love
10:11Her performance at the 2013 MTV Video Music Awards
10:15Has since become the stuff of pop culture legend
10:18And not in a good way
10:19It should be noted though
10:21That in the years since
10:23Cyrus has pulled off a career comeback
10:25With aplomb
10:26And her recent records
10:27More than reflect that
10:28Boy I adore
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10:511. Garth Brooks
10:54Yeah, maybe you saw this one coming
11:09But how could we not?
11:11Possibly the most famous
11:12And most intensive case of a musician attempting a total reinvention
11:16Brooks' bizarre transformation into the fictional Chris Gaines
11:20Will be studied for generations
11:22Country singer Brooks developed the Gaines alter ego
11:25As both a marketing stunt
11:26And as a way to explore new sounds
11:28Donning goth-inspired wigs and makeup in the process
11:32Brooks' sole album as Gaines
11:34Fittingly entitled
11:35Garth Brooks in
11:36The Life of Chris Gaines
11:38Failed to perform
11:39And has since mostly been forgotten
11:41Outside of its novelty
11:42They better than that guy you got this week
11:44Talking about Chris Gaines?
11:46Yeah, that lame-ass trick
11:47He don't show up to rehearsals all week
11:50Then he's strutting around here in that crazy-ass suit, man
11:53Who do you think he is?
11:54Dude, have you heard him sing?
11:57I don't need to hear him sing to know I don't like it
12:00I just think he's bizarre
12:01Which musical reinvention on our list
12:04Had you cringing the hardest?
12:06Are there any we missed?
12:07Be sure to let us know in the comments below
12:10So you never know how
12:12How everything could turn around
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