00:00I've done a fake BTW there. Let's get to the real BTW here with Lisa Mateo.
00:03Let's go to the queen herself. BTWs.
00:05She's been reading more deeply than I have. I mean, again, great story by Keith Naughton. I know you've got
00:08more, Lisa.
00:09I do, I do, but I've seen those Cybertrucks trying to park in parking spots.
00:12You're right. It is pretty scary to see them trying to pull in there.
00:15All right, so let's start with this. Okay, so Play-Doh isn't just for kids anymore.
00:20Remember it as a kid? You used to play with it?
00:21I used to eat it.
00:23Okay, that explains a lot.
00:24Did you really?
00:25Am I the only one who didn't eat Play-Doh?
00:27I did not. I did not know that was a thing.
00:30High carb load there.
00:32Here's the headline for you.
00:34Okay, so Hasbro, it plants Play-Doh growth seed with blooms.
00:39Okay, so basically what blooms is, it's this new line that's geared toward adults, right?
00:43So it's flower arrangements. You can make flowers from the Play-Doh.
00:47They're hoping it can, like, you know, catapult their growth.
00:49It's a $1.5 billion arts and crafts category.
00:52But I want you to listen to the Hasbro CEO. His name is Christian Cox.
00:56And he spoke on open interest about it. Listen to this.
00:59All right.
01:03I think that build and display dynamic, that play being more than just something for kids,
01:09collection being more than something for just nerds like myself, but much broader,
01:15I think that's powering the entire play industry right now and is a power trend that I don't think is
01:20going to go away anytime soon.
01:22Industry.
01:22Yeah, so here we talked about collection, so think, like, trading cards, okay?
01:27So Bloomberg is saying that blooms may not be as big of a growth as trading cards, but they do
01:33see it kind of, you know, it could help.
01:35But it's just, it's a tough, it's a smaller category, so it's going to be tough.
01:38I don't know. Do adults really want to do the Play-Doh thing?
01:41Well, they love coloring, apparently.
01:43Adults like to relieve their stress by coloring.
01:45I feel like this is trying to compete with the Lego flower arrangements that you can buy and build, but
01:49those are, like, permanent, right?
01:50You put them together, and they're not going to wilt or melt.
01:53You know, I'm assuming you're not baking this Play-Doh.
01:55It's just, like, you can go smush it.
01:56If someone runs into it, you're going to wreck your flower.
01:58I mean, and it's going everywhere.
01:59It's at Target.
02:00It's at Walmart.
02:00It's even on TikTok, ShopLite.
02:02It's everywhere.
02:03All right, Lisa, you bring us Play-Doh, and we will reevaluate our answer.
02:06How about that?
02:06I should say there's Lego flowers not edible.
02:08No, they are not edible.
02:10Anything's edible if you try hard enough to eat them.
02:11All right, what else you got, Lisa?
02:13Okay, okay, are you Pickleball fans?
02:15Do you guys play?
02:16No?
02:16Have you tried?
02:17I have played once for a story.
02:18Oh, really?
02:19Yeah.
02:19I've never played.
02:20Well, there's something new, guys.
02:21It's very popular.
02:22Forget Pickleball.
02:23Move over.
02:24It is paddle.
02:25Paddle.
02:25Okay, yes.
02:26Wall Street Journal says, inside the push to make paddle, the next pickleball.
02:30So, they share a lot of elements with squash and tennis, played mostly in doubles.
02:36This is what paddle is.
02:37So, it's the rackets have holes, not string.
02:39The balls look like tennis balls, but not like the wiffle ball, like how you have in
02:43pickleball, and you hear the plink, plink, plink.
02:45Oh, is that what's different?
02:46I was like, this looks the same.
02:47What is different?
02:47And the court is a little bit bigger than the pickleball court.
02:50It's surrounded, too, by walls made of glass panels and mesh, so it's a little bit different
02:55than pickleball.
02:56But this is becoming huge.
02:58Like, there are members who pay a lot of money.
03:01And it seems very, I've heard it's very expensive.
03:03It is.
03:04Not that that's been my barrier to entry.
03:06No, but I think there's one of these in Central Park now.
03:08I can't remember if it's, I think it's paddle, the whole, like, where the ice rink is normally.
03:11It's either pickleball or paddle, but there's people out there.
03:14I've seen one in Dumbo in Brooklyn.
03:15Yeah, if it has the walls around it, it's the paddle.
03:17So, that's what that's how you designed it.
03:18Oh, no, it doesn't.
03:19Okay, so it must be, well.
03:20We haven't asked you if you've played pickleball, Lisa.
03:22I do not.
03:22No, I'm not pickleball, not tennis.
03:24I've tried, failed miserably.
03:26So, let's move on to this one.
03:29Okay, Washington's Union Square.
03:31Okay, Christina, I know you've been there a ton of different times.
03:34Have you ever seen a little pig there?
03:37What?
03:37This is at Union Station?
03:38A mini pig.
03:39Yes, Union Station.
03:40Yes, sorry, not Union Square, Union Station.
03:42Okay, so this little pig, isn't he the cutest thing?
03:45This is from the Washington Post.
03:46A mini pig has a big job.
03:47His job, his name is Synergy, okay?
03:50He's just over five pounds.
03:52Oh, so decent.
03:52Seven months old.
03:53Synergy the pig.
03:54Yes, it belongs to the founder of the H3 project, which is like a crisis intervention program.
04:01So, this little pig goes into Union Station and walks around, and it helps them get clients,
04:08right?
04:08Because if you see a cute little pig, you're going to be more than willing to go up and
04:13say like, oh, open up, because sometimes it's hard for them to get clients.
04:17So, this little pig is like the hottest thing in the train station right now over there.
04:21The hottest thing in the train station.
04:23It's the cutest little thing.
04:24All right, I am going through this train station next week with my tiny dog, Brutus.
04:28Yes!
04:29Oh, they would be best friends.
04:30Look for that pig.
04:31If they meet, I will report back.
04:33I don't know how Brutus is going to feel about a tiny pig, but that's what we got.
04:35Lisa Mateo, thank you very much.
04:37BTW, I'll get to say that.
04:39BTW this week.
04:41How about that pig for our radio listeners?
04:43It had a little beard, it looked like.
04:44It was very cute.
04:45It's very cute.
04:46They get bigger.
04:47Yeah, we all do.
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