00:00In 2024, Osmo captured the smell of a real plum, encoding it as data and rebuilding it across the lab.
00:07No human involved.
00:08We put that prompt of like, give me the smell of the New York Stock Exchange into Osmo Studio.
00:14And Osmo Studio is able to take really anything, like text and image, and convert it into scent.
00:19What does the New York Stock Exchange smell like?
00:22So the first one is woody, floral, earthy.
00:26Well, it smells a lot better than the New York Stock Exchange, which is, frankly, a little bit of a
00:30sweatier place.
00:32But it does actually smell like the digital quality of it.
00:35Yeah? Well, let me give you this direction and see what you think of this.
00:40That, to me, smells like the New York Stock Exchange.
00:41Did we get it? Okay.
00:42Yes, that, to me, smells like the New York Stock Exchange.
00:44This feels like a marble lobby where a musky warmth settles on polished stone.
00:48I can't stop smelling this.
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