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00:02Versant Media Group agreed to acquire golf simulation company Full Swing
00:06from Bruin Capital for about $530 million in cash, according to CNBC.
00:11The deal follows CEO Mark Lazarus' plan to invest in non-traditional media businesses
00:17that expand Versant's existing brands.
00:19Versant already owns Golf Pass and Golf Now.
00:23Its platform's business, which includes Golf Now and Fandango,
00:26reported 9.5% revenue growth to $192 million in May.
00:32Full Swing sells golf and baseball simulators to consumers,
00:35sporting goods stores and athletic training facilities.
00:38Bruin Capital bought Full Swing in 2021 for $160 million, according to Sportico.
00:44The transaction is expected to close before December 31st.
00:47For all things money, visit Benzinga.com.
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