00:00New York is New York, baby, right?
00:01At the end of the day, people are going to come here no matter what.
00:04Because New York City already has the infrastructure in place
00:06to transport 1.2 million people who are expected to visit New York for the World Cup,
00:10it's a little easier to figure out the logistics,
00:13and that's a larger cost that other cities are scrambling to figure out.
00:17For the first time ever, FIFA is introducing dynamic pricing.
00:20You might have heard of that phrase.
00:21It means that you pay different prices for Uber for flights,
00:24and for now, the World Cup final or World Cup tickets in general.
00:27That's why some tickets are going for more than a full-on Lexus.
00:32Or you might have really cheap tickets going to a smaller city,
00:35or to a smaller, not-contentious match.
00:38Also within FIFA's contract with each of these cities are these stipulations that say
00:42you cannot have certain commercial area growth around the stadiums.
00:46You may have seen Levi's on social media making fun of this,
00:50but that's why the Levi's Stadium is now called San Francisco Bay Area Stadium.
00:55That's why MetLife is called New York, New Jersey's stadium.
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