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Micro, small, and medium enterprises in Visayas and Mindanao record strong expansion in digital commerce, with average orders per seller rising 51 percent between 2023 and 2025, according to Shopee’s latest report on regional e-commerce growth. The report said provincial sellers were increasingly reaching customers nationwide, with top VisMin businesses in 2025 able to serve buyers in 81 of 82 provinces in the Philippines, while more than a third of orders were delivered to Luzon. Shopee PH Corporate Communications Ley Laksamana said during the firm’s media event in Cebu on June 27, 2026 the trend reflected how digital commerce was helping entrepreneurs overcome geographic barriers and expand their market reach across the country.

VIDEO BY KAISER JAN FUENTES

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Transcript
00:00So what we've seen from 2023 to 2025 is that Vismin businesses are actually growing stronger
00:09because the average orders per sellers rose actually by 51%.
00:14And the total Vismin sales grew by 24%.
00:20And of course, specifically for our Visaya sellers, Visaya's MSMEs,
00:24so we've seen as shopping orders reported an increase of 35% increase.
00:31So just imagine, you know, these numbers tell the story that Vismin MSMEs are actually experiencing exponential growth.
00:40So coming from these beautiful numbers, so we wanted to deep dive and understand, you know, how have they grown?
00:48How can they, we've seen that the growth talaga ang business is that?
00:52And then we looked at, we looked at now the reach.
00:58And this is probably my most favorite insight because now we've seen that geography is becoming less of a barrier
01:09in this region.
01:11So our top Vismin sellers actually reached buyers in 81 of 82 provinces in the Philippines.
01:18So imagine that's 99% of provinces reached.
01:22So it's, it's, it's a good number for us, um, at shopping, because it makes us realize why continuous investments
01:31in infrastructures are very important.
01:34Also with, um, support with logistics.
01:36And like, a clear example would be, para ang small seller dito sa Cebu, tayang magtaabot ng products in a
01:46small town in Pangasinan.
01:47So this is what this number tells us.
01:50And then, we've also seen, we've also seen the number of, um, shipments, you know.
01:58And we've seen that more than one in three of these many shipments actually are delivered through Seoul.
02:05So, so yeah, this tells the story na yung small seller here in Visayas or in Mindanao are actually playing
02:12in the national game.
02:16And so, we now looked at also, so what enabled this group?
02:20So we know, we understand that, okay, our MSNB sellers are growing, you know, and they are reaching, you know,
02:25almost all of the provinces in the Philippines.
02:28How?
02:29You know, what enabled them?
02:30And then when we looked at the numbers, there are actually two things, you know, that happened.
02:35Number one is digital adoption of our tools, of the shopper tools.
02:40And the next is using seller enablement services.
02:45So, what we've seen is that Shopee Video, the use of Shopee Video, the sales grew by 209%.
02:52And this is just for one year, you know, just 2020, 40, 20, 25.
02:57And we've seen also that video sellers in Visayas increased by 17 times throughout the course of the 2023 to
03:052025.
03:06So, more so, affiliate connections increased by 29 times.
03:11So, it means more and more sellers are now actually engaging with creators, you know, for their products to have
03:17more visibility, have more exposure, so they can attract new markets.
03:22And then in terms of seller enablement, so we've also seen Chat AI Assistant, which is our virtual customer service
03:31port, so it grew by 75%.
03:34So, meaning, even if kundiari natutunog sa seller palang mag-respond ng Chat AI Assistant natin, you know, to the
03:43buyers.
03:43Because we all are buyers here, and we know that our demands or our expectations from our sellers are evolving.
03:53And then, one note is also on Fulfilled by Shopping.
03:56Fulfilled by Shopee is actually our support for sellers, wherein we take care of the end-to-end fulfillment, meaning
04:04shipment, packing, even returns, so Shopee handles that when you use FPS. And we've seen the growth increase by 14
04:14times.
04:35We'll see you next time.
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