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"The Odyssey" and "Spider-Man: Brand New Day" brought crowds of movie fans to theaters this summer. Does this signal a true rebound for an industry that's been struggling for years? Business Insider Today's Dan DeFrancesco gets the scoop from Stacy Spikes, CEO of MoviePass.
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00:10Hey, good morning, good afternoon, good evening. I'm Dan DeFrancesco, lead writer for the BI Today
00:15newsletter. Wherever you're watching us from, thanks so much for joining. So Hollywood's been
00:20on a bit of a heater this summer. Two recent blockbusters got people to come out to the
00:23theaters in a big way, Spider-Man, Brand New Day, and The Odyssey. The two movies, which were released
00:29within two weeks of each other, had the biggest openings of the year, and it represents the
00:34strongest two-movie box office pairing since everyone's favorite combo, Barbenheimer, the Barbie
00:39and Oppenheimer combo, which also sounds like shaving cream. Movies with much smaller budgets also found
00:45incredible success. There was Obsession and Backrooms, both directed by young creators who cut
00:50their teeth on YouTube. They absolutely crushed it at the box office. But now the question is,
00:55can Hollywood keep that momentum going? So to break it all down, I'm joined by MoviePass CEO and
01:00co-founder Stacey Spikes. Stacey, thanks so much for joining me. Thanks, Dan. Thanks for having me.
01:04Yeah, so really excited about this conversation. Before we get into it, just a reminder,
01:08we'd love to hear from you. We want this to be interactive, so just drop your questions in the
01:12chat, and we'll be sure to get to them. But I wanted to start off, we're talking big pictures,
01:17so let's look at the big picture, Stacey. What's one word to describe how incredible the summer movie
01:24season has been? Big. Perfect. You know, we're tracking to meet or beat 2019 numbers. One of the
01:35big things is seeing how premium large formats, your IMAXs, or what they call PLFs, are performing.
01:42So a lot of people were saying, oh, tickets are so expensive. But now 50% of the box office
01:47offices, these larger, more expensive tickets. So people are finding value. They're going
01:52more. And young people are rediscovering cinema. And I think we're past that streaming bubble,
02:00and people want to go back and do something exciting that's out of home that they can do
02:06that's really not an expensive ticket. And we see it.
02:08Mm-hmm. How much of this do you feel was expected, and how much is a surprise? Because
02:14you look at something like the Odyssey, obviously there was, a trailer came out, I think, over
02:17a year ago, right? We knew this was coming. Something like Obsession kind of blows up out
02:21of nowhere. So was this what kind of a lot of insiders had penciled? Is this going to be
02:26a big year, or is this even exceeding the best expectations they had?
02:30It's exceeding the best expectations. People were conservative and predicting that we may
02:35come within five or 10% of 2019. So we're exceeding that. I think you get a rated R, long
02:45form movie,
02:46a historical, this wasn't Batman. So people didn't know exactly what the Odyssey could do,
02:51and it's crushing records, even for Christopher Nolan. So, and then Spider-Man, Out the Gate,
02:57biggest movie in history. And we still have some bangers that are down in the fourth quarter
03:04that aren't here yet. So I think you're looking at a really strong year. And like you talked about,
03:09your obsessions and your back rooms, you've got these mid-tier films that are crushing it as well.
03:16So everything is hitting on all pistons, as we like to say. Right. We love to see it for the
03:21Hollywood Insiders. We love it. So let's start with the Odyssey, right? Made $1.3 billion.
03:27IMAX highest grossing movie. And really a cultural phenomenon in a way that I feel like we haven't
03:32had in a while. Everyone's talking about it. You got to go see it. You know, you guys were able
03:36to
03:36share some data. So among movie pass reservations, it retained 79% of its opening week demand in its
03:43second week. And over 30% were repeat viewers. Yeah. So really monster numbers there. I guess,
03:51as you say, ultimately though, it is a Christopher Nolan movie. So is it just that's Christopher Nolan
03:58movie. It's a blockbuster. It's kind of like its own thing. It's an outlier. Or is this something
04:02that Hollywood can kind of look at and think about, okay, now we, how can we replicate it? How can
04:06we
04:06kind of reverse engineer and have another Odyssey next summer? Yeah. I mean, we're starting to see more
04:11original IP do better than the dangerous ones are say the Spider-Man, you know, number three,
04:18four, five, six. Those tend to, we saw how terrible Moana did. Sure. Right. So it's cautionary tale
04:26that just because you've, you're using the same IP and warming it up again, it doesn't mean they're
04:33going to go. It needs to be 3,000 year old IP. Yeah. It needs to go way, way back.
04:38Exactly.
04:38That's the goal. Exactly. So, and, and the Odyssey is something people have told several times.
04:44Uh, it was a swing at something that, uh, is kind of shows up every 30 years or so in
04:51a remake.
04:52And it was hit or miss. And even with all the controversy, even up to opening weekend, no one knew
04:59because the pre-sales were on a limited number of screens. It was IMAX only and it was sold out.
05:05Uh, so we really didn't know what was going to happen, but then it crushed it. Right. Yeah. So we,
05:11we put up a reader poll and I think we can put it up now as far as, um, how
05:15many times people have,
05:16have gone to the movies. So interesting mix, right? You know, zero, not, not great, 34%, but 47%,
05:25one to three, and then kind of trickles down from there. And I think the Odyssey is interesting
05:30because it gets to what was a big argument in the poll that we had, which is some people argue,
05:36well, my home setup is just as good as you get in the theater. I'm sure you hear this all
05:39the time,
05:40right? So Brad Jennings was, I think the top comment of the poll said, why would I want to watch
05:44the same movie on a big screen at home? No annoying people making noise or blocking the screen. I can
05:48pause it if I have to go to the restroom, which I'm sure is exactly how Christopher Nolan wants his
05:51movie to
05:52be watched. Um, and then Gary Lear, God bless Gary Lear said the last time him and his wife went
05:57to the
05:57movie was in 1985 to see police academy. So, Oh boy, we got to try to get Gary back in
06:01the theater.
06:01But, um, you know, a big piece of the Odyssey was you have to see it in the theaters. My
06:06dad used to
06:07talk about movies that like, you gotta go see this, you know, the F ones and the top guns of
06:10the world.
06:11So Hollywood's always obviously considering how to get people in the theater. But is this just another
06:16example of even more so creating movies that are specifically special to see in the
06:22theater? And is that a strategy that's, you know, you can't make continue to just make 250 million
06:27dollar blockbusters, right? So how do you navigate the fact that the big complaint that you see from
06:32people that are staying away from theaters is, well, it's just as good as home. Yeah. So there's a
06:36really important horseshoe shape around among age demographic. So what you get is dating period.
06:44You get people who go out to the movies. Then the minute they get married and have kids,
06:49they fall off a cliff. You and I talked about. That's where I'm at right now. I'm in that canyon.
06:54Yeah. And so there's a dip. And then as it comes out, the teenagers start going to the movies and
07:00then either the parents go back to the movies or they just stay out of it. So it depends on
07:06who you're
07:07asking. So 75% of box office, 50 to 75% is young people. So when you're asking that, it's
07:15important to
07:16know who you're asking because they're in different life cycles. If they say I've got young kids at home,
07:21their numbers are going to be, you know, virtually zero. So that's one part of it. And then the other
07:27part is overall, we are seeing a lift in people going to the movies. We're seeing the movie industry
07:34hit on all pistons, your blockbusters, your mid tiers and your art house and independence.
07:40Before we were talking about the two big ones, we talked about obsession and back rooms. And then
07:50you have things like the invite and the drama. You have these. So all along the way, and you're
07:56getting a lot of the cast who's in both ends of that spectrum. So I've never seen Hollywood hitting
08:05on so many different categories at the same time successfully. Really unheard of. Right. Is there
08:12any way to coax those people in the bottom of the U out? You know, I'm saying is someone who
08:17would love
08:18to get out of the U. Free babysitters at movie theaters. I know I saw, I think, a piece about
08:22people, you know, kid friendly or baby friendly showings. But is that something that Hollywood
08:27has just kind of acknowledged that it's just really tough for those people, you know, family wise? Or
08:35it's hard. There's been, you know, there's two aspects. There's the theaters and what they can
08:41do. So many theaters like Regal had a mommy shows where they kept the lights on and they actually had
08:51a stroller parking area and they were doing that. At one point, they started to add playrooms like
08:58jungle rooms that you could have your kids in there and go in the movie. So they've experimented a lot.
09:04But I think it's easier to get content that just works for a certain demographic. Focus on that
09:10instead of trying to make it happen at the theater level. The structural changes in a theater
09:16just haven't worked the way they hoped that they would. So people are starting to get back to stick
09:21to your knitting, make great movies. They'll get people in theaters. Right. Let's talk about Spider-Man.
09:27Over $2 billion worldwide. Like you said, monster, monster opening. I think what stood out to me
09:35about it is it felt like it was a little bit of a drag with superhero movies. We were in
09:40a little
09:40bit of a lull where people were kind of, you know, after Endgame, people were like, oh, Marvel Cinematic
09:46Universe, there's just so much. It was a little bit of a downer. This is obviously the complete opposite
09:50of that. Is that because they did something differently with this movie or because Spider-Man,
09:54a little bit of a league of his own? A bit of a league of its own has always done
10:00really good.
10:01The character is something that really gets one of the things that was interesting. So I'm at the
10:07movies every weekend. And so when you looked at Supergirl, I didn't see a lot of kids out for
10:16Supergirl. With Spider-Man, literally in the lobby, there were summer day camps with all of the kids
10:23wearing their, you know, summer camp t-shirts. And they're bringing them in. I think there was one
10:28quasi curse word in the whole movie. And so it's designed knowing for an audience that's really
10:34massive where Supergirl was kind of so trash mouthy, you weren't going to get young kids in it. And
10:41here's this young lady and she's playing a Joan Jett badass. And so they know what they have with
10:48Spider-Man, whether it's the Spideyverse or whatever, they're playing to, he's a teenager,
10:54largely. And so they know that demo and they go for it and they hit it pretty well.
10:59Yeah. You can't play the Deadpool game. There's only kind of one Deadpool. Like,
11:02you know, you can't really replicate that. Let's look at the two movies combined, right? Again,
11:06more data from MoviePass here. So nearly one in four Spider-Man viewers also saw The Odyssey.
11:11So a lot of overlap there. I guess, do you, does overall, does this signal a little bit of less
11:19of a special treat and more of everyone's kind of making a habit of going to the movies? Or are
11:24these two a little bit of outliers because they're just so massive blockbusters that they're kind of
11:28the exception to the rule? I think in the summer, you're getting parents and people with a little
11:34more time off. Similar to Barbenheimer, I've heard this one is called Spideasy.
11:42And so this, you're getting, is there a Tom Cruise movie and a this? And you're getting those two,
11:50you got three months off and you got two movies and they're going to go see two. And so I
11:55think
11:55you're seeing that that's becoming a pattern. So you always have that one big summer blockbuster.
12:01And that started really with Jaws back forever ago. And now you're seeing twos and threes and
12:08they're planning them. And you're getting people who are like, it's the summer. I haven't been. And
12:12they're going to go and spend that time. And Hollywood's doing a really good job of making
12:16something, making sure there's something for them to eat. Do you get the sense either from the data
12:20that you see or the conversations you have that Odyssey did, because it was a couple of months,
12:26weeks earlier, it did feed a little bit into Spider-Man. And maybe the folks who went out to
12:30the Odyssey were like, oh yeah, I forgot. Like, movies are fun. This is great. We're watching
12:33with people. Let's go see Spider-Man 2. It did the same thing. And remember, the last one with
12:38Barbenheimer was also Christopher Nolan. So you had people who went through that experience and went
12:45ahead and went to something else. And Spider-Man's pretty low risk. And so, yeah, I think you're getting
12:50overlap from that as well. Right. So we have a question here from Victoria in Paris. We're
12:57worldwide. We're global here. She has a question about Gen Z, which is great because I want to get
13:02into obsession backwards. But how does the panel explain that Gen Z is going back to the cinema in
13:06big numbers? That's a trend in France. The US, has Gen Z got tired of scrolling or is there another
13:11explanation? So why is Gen Z, you talked about that you, why is Gen Z falling in love with the
13:16movies
13:16again or for the first time? Yeah. So what we found was social media and streaming,
13:22you could get people who say, oh yeah, I saw it. Did you see all of it? Did you watch
13:27part of it?
13:28And we saw among the younger and online, there was a desire to authenticate that you were there,
13:37that your social media was about an activity that you were actually at, your IRL event.
13:43Experiential is big now. That's right. So why did Beyonce and Taylor Swift,
13:50even though they were in the middle of tours, have concert films in the middle? Because they want to
13:55make sure that they can get as, being IRL gives you a credibility. There's another thing I always tell
14:02people to take this test. Name five directors who are movie theater only or cinema only directors,
14:13right? You can say Christopher Nolan, Spike Lee, Martin Scorsese, blah, blah, blah, blah. Then name
14:18five streaming directors. They only do streaming. You can't think of any. So also for the career of
14:25actors and or directors, you need to do event pictures to have a longer career. If not,
14:33you don't build that branding with the audience. We always say that
14:38movie going is like going to concerts. So you have a different experience when you saw a band live.
14:45Right. And that's what going to the movies is.
14:48I think, and Victoria, this is also will help your, help kind of alliterate the, elaborate on the point.
14:54There's some more great data from MoviePass here. So with Obsession, right, the biggest kind of monster,
15:00so again, $750,000 budget, almost 500 million at the box office. It feels like a typo. It feels
15:07like I'm saying something wrong, but that's the actual numbers. So opening weekend to week two
15:12retains 94.8% of its reservation numbers, goes to 100.5 for week three, which is exactly your point
15:20of like people on social, have you seen Obsession? Have you seen Obsession? Well, now I need to see.
15:24It's the FOMO effect, right? You know, and then Backrooms obviously is also a little bit more
15:29front-loaded, but 24.8%, 25% return for another showing. A lot of the overlap, again, between
15:36people who saw Obsession, also The Odyssey or Spider-Man. But I think, well, first, let's take
15:41a step back. And I should say also with Backrooms, $10 million budget, only $400 million at the box office.
15:48Right. You know, come on, Backrooms. Uh-huh.
15:50But first put into context, how incredible of a success story were both these movies?
15:55They have triple success. One, you are in your lead up, you're seeing YouTubers who were testing
16:04the products online, building an audience, and then crossing that audience over and bringing them
16:09to any event. There was also earlier in the year Iron Lung. There was last year Weapons. These were all
16:19things that had online communities that they crossed over, and they are, based on ROI, killing it,
16:26right? The ROIs are ridiculous with these titles. So that's new. I mean, hitting that big and getting,
16:35sure, you have a nice few base hits, maybe you do a hundred million, but when we're seeing five,
16:40six, seven hundred on something that was one tenth that, it does look like a typo.
16:46It's incredible. So I guess that leads to the next question, which is Copycat League, right?
16:51Hollywood, we talked about sequels before. Are YouTube creators now getting inundated from
16:56Hollywood types being like, do you want to make a movie? Because everyone wants the next obsession,
16:59right? Yeah. Yeah. So Hollywood is always looking for something that has traction somewhere already,
17:05whether it's a book, whether it's a character that someone created online, whether it's skits.
17:14We've always seen that. And so now it's a place that filmmakers can really experiment and really get
17:21their traction down and figure it out. And they're getting direct feedback, and they have a live focus
17:28group. And once they get the sauce right, they can go to a studio and go, look at the kind
17:33of traction
17:33that I have. Same thing with publishing. Publishing wants to know your book has traction. So I think
17:40it's very similar to what they, we used to see the same thing with the TV show. You'd have an
17:46independent
17:46TV show or something that was on cable in smaller channels or smaller markets. Second City Television
17:54and Saturday Night Live. They were these petri dishes of things that ultimately became movies.
17:59And so I think it's kind of the same. They're looking for traction somewhere and they're now
18:06finding it on YouTube. Right. Yeah. I think the other thing too, Andrew in the UK pointed this out,
18:11feels like horror is really having a moment, which like horror is always, I feel like a good bet,
18:15but specifically and certainly with Backrooms and Obsession, it feels like it's really kind of
18:19elevating itself as a good bet. Yeah. So horror used to be drop it in October,
18:25right? And you're going to get October, November. And then it was ink up to the summer a little bit.
18:32And now horror literally is year round. So there's a Christmas Santa Claus film that's coming out
18:41that is again, horror genre. And so now horror is playing all year round. That's the really big
18:47difference is there is no season anymore for horror. Horror is all year long. Yeah. Opposite
18:52end of the spectrum, kids movies. Yeah. So two ends of the spectrum, two ends of the, two tales of
18:57the tape. Toy Story 5, massive success. You mentioned Moana. Yeah. Not so much. Yeah. What is, what feels
19:03like it's working really well for the audience and what feels like it's not? You know, you can't,
19:08you can't fake it. It's really got to connect. You can't just warm things up and reheat them and
19:15reserve them. Moana was not different enough than what it had done the last two times. And I think
19:23you saw that at the box office. Plus you had something like Toy Story, which gave a really
19:28unique point of view. It was dealing with kids playing with, you know, analog and digital. And
19:34they did a really good job of meshing them together. They didn't create what some movies try and do and
19:41make digital and evil and analog the only thing. They did a great job of mixing that. And the story
19:49worked. So it's still not a perfect science, but you do the best you can. Yeah. Overarching theme of
19:57Hollywood. It's been tough. It's been tough at the movie theaters. And obviously this has been a big
20:02one. Do you feel like this is a sign of the changing of tides, the changing of the guards? Is
20:08this
20:09sustainable? Because ultimately, right, the two headliners, you're not going to get a Christopher
20:12Nolan movie every year. You're not going to get Spider-Man every year. Yeah. But you've kind of
20:15talked about how you feel like the old broading trends. I guess, why do you feel like this is
20:19sustainable, the success we've had this summer? Yeah. So what we've never seen, there isn't anything
20:25this right now, but if you know Nija 2, which came out of out of China, now I think it's
20:32either
20:33number one or number two highest grossing animation film of all times. So that's an example where
20:38you're getting foreign language film that they're able to use AI tools to adapt to English language.
20:46You saw Godzilla 0-1. That set an all-time record for the highest grossing film out of Japan.
20:55So we've never seen your international all along the food chain from your blockbusters to your mid-tiers
21:04to your indies. Everything's hitting on pistons. So it's like we're really getting, figuring out what
21:10works and getting back to market fast with content. And it used to take, oh, you had a successful movie,
21:17it took you five years to get another one out. And you're seeing that window be two years, right? And
21:23so I think Hollywood's getting things out faster, better, and catching up with everything. Yeah.
21:30Let's take a look ahead. You mentioned some big ones coming down Q4. Big one is Avengers Doomsday at
21:35the end of the year. We also have Dune 3. Tom Cruise is going to be in a movie where
21:39he's not Ethan Hunt
21:40or Maverick. What stands out to you as far as for the viewers to keep an eye out for this
21:44last quarter?
21:45Yeah. I mean, those three are the big, big ones. There's still a lot of independent fare. You're going to
21:50get a ton of your Oscar traffic that's still quiet. They haven't, you know, gone Periscope and started
21:56broadcasting because it's expensive. You don't want to waste your money out in the summer when you're
22:02still too far out. Hang out, hang back for your academy campaign. So you're going to see that
22:07starting late October. And so it's, it's, there's just so much content. Now, I don't know the total
22:18number of releases, but it used to average around 300 a year. And I think we're starting to max 500
22:24releases a year just for the domestic audiences and all. Yeah. It's, it's also interesting.
22:29We had a story, Julianna Kaplan on our economy team had a story today about Dune part three
22:34fans camping out to buy tickets. And there were some issues, but I'm sure the same thing is going
22:38to be the, the end game. So it's also interesting. Hopefully those are people that are going to watch
22:42the movie and not resell the tickets. I'm a little bit worried about that, but, um, that's a good sign.
22:46Yeah. Look, I mean, you know, tickets are, if somebody's going to pay a thousand dollars to see
22:51Spider-Man and the Odyssey, like, okay. Yeah, for sure. You want to, you want,
22:56I got the pair of tickets if you want to come see me. There you go. Yeah. We don't want
23:01to let
23:01you go without talking about your own company, obviously movie pass. Um, you know, uh, our own
23:05Jason Gracio, um, has covered the company extensively, had a big definitive story about kind of the rise
23:10and fall. We also have the Emmy nominated HBO documentary movie pass movie crash. You kind of
23:16reacquired it, relaunched it in fall of 2022. What's the latest? What's been the latest with
23:21movie guys? Yeah. So the classic company, what we call the classic side of the subscription business
23:27is hitting really great. And then we also have an entirely new division that we're creating,
23:32which is called mogul, which is a gaming division about the movie industry as a game that's in the
23:39speculative entertainment space. So a lot of what you see with prediction markets and also with, uh,
23:46what they call DFS daily fantasy sports, like your fan duels and draft Kings, no one's ever built that
23:52for the movie industry. So we have that coming and we released it in the fourth quarter last year
23:59and got a flood of people that became players, uh, U S Asia and, and India were our top three
24:07markets.
24:07And so now we're going to this fourth quarter roll that out and that's a whole new pivot for the
24:14company. So that's really exciting. Yeah. That's, I mean, I know everyone loves their Oscar pools and
24:19stuff like that. So that definitely leans into that. It's also interesting because I know in general
24:24around kind of, uh, predictions around box office and stuff, it's been a little bit of a weird area
24:30where like there haven't been a lot of those because there were some laws or something like that.
24:32So it's a, it's, it's against the law to actually bet on box office. So you can't, so what ours
24:40is
24:40more, uh, similar to daily fantasy sports, you are a studio head, but you get to make up your own
24:48roster. So you pick the films that you think are going to perform. So my portfolio and your portfolio,
24:55we compete. We have a salary cap, but we can pick movies, actors and directors. And so then we're
25:01competing that way. So that's what ours is. Right. That's fun. All right. What's your,
25:05what's your fantasy team name? Mine is called Trinity studios actually.
25:09Oh, okay. Yeah. All right.
25:10My daughter's middle name is Trinity. So that's,
25:12there you go. Very wholesome. Very good. Um, before I let you go, let's just do a quick
25:17fire, some fun stuff. So first the question you always want to know about going to movies,
25:20what's your favorite movie snack? Oh,
25:23I'm going to go with popcorn and soda. I'm classic. I'm not a big goober's guy inside the popcorn.
25:29I was going to say, you mix, you mix and match or no?
25:31I'm pretty boring. I'll just go give me good popcorn and soda, but it's got to be good and warm.
25:36All right. Yeah.
25:37We talked about a lot of 2026 movies. What's been your favorite so far?
25:41You know, I, somebody asked me this question. I'm going to say, what was I most surprised at?
25:48Okay. Okay.
25:49So surprise, like, oh my God, I can't believe I just had that experience was obsession.
25:55Hmm. And obsession was just, okay, we're going to do a horror movie. There's going to be some
26:02boos and gotchas and ahas. And I was floored. I, I had a, I had popcorn and I swear I
26:09didn't get to
26:10eat it because I kept, I kept going, right. So that's a, that's a good sign if I didn't get
26:17to
26:17finish my popcorn.
26:18I will also say I'm not a big horror guy. We were, Stacy and I were talking before my wife
26:23is
26:23and I still watched it and I loved it. I mean, Indy Navarrete performance is incredible. Absolutely
26:30incredible. It's definitely worth it. If you don't like scary movies, it's still worth checking out.
26:34Uh, what about, this is a tough one, but all time favorite movie, anyone that really stands out?
26:38Uh, there's a quote that I love. People who like movies have favorites. People who love movies can't
26:47possibly, but, uh, so I'll, I'll say that there's, there's a few, I love Lawrence of Arabia. Uh, I,
26:56I, I'm a big star Wars fan. The early stuff, um, the matrix, uh, Lord of the rings, you know,
27:03all of those, they're all like classic. I can just sit there and put them on in the background and
27:08do housework all day to them. What about the first one you remember seeing? Obviously theater's a big
27:12part of your job and do, but what's the one that you sit down like, wow, this is, this is,
27:16I, I was
27:17a little kid and I think my first movie, it was a Disney film and I want to say it
27:21was Dumbo. Okay.
27:23I think my parents took me and my brother to see that. All right. Yeah. And then we talked about
27:29the
27:29movie tickets. What's the most you would spend on a movie ticket? Um, yeah, you know, I'm the type,
27:34I'm a weight. I'm not going to go crazy, but I'm, I also will go, uh, if it opens Friday,
27:41I'm, I'm like a Thursday night person. So I'll, I'll do that. Uh, I will get up and get tickets
27:47in advance. We definitely don't use the platform to go behind anything. Uh, I, I, I, I am a proud
27:55movie pass member and I use it. Um, but it's, it's really fun to have kind of a card and
28:09you just
28:10like, I just, I go. Um, so, uh, I, I'm probably, I'm, I'm a two to three movies a week
28:18person. Yeah.
28:19So I, I, I usually will do two on the weekend and maybe one double header or something else during
28:27the week. Do you have a, cause seat selection came up big with Odyssey with IMAX. Do you have a
28:31preference of where in the theater? Center, center, center, center. Yeah. Okay.
28:36Center from the back and center. The sound is actually designed. The speakers all point to the center of
28:45the room. So if, if there's, I'm actually thinking of writing a book called how to watch movies.
28:51You got one, you got one preorder right here, but actually if you want something like if you saw
28:58sinners, sinners was a music film, right? It was almost a musical. Well, that you want to see in
29:04Dolby, right? Dolby is about sound. If you need the big picture, you want IMAX. And then when you're
29:10looking for different experiences, like, uh, some things that are 3d, so you have to go different
29:16places. And I always say you wouldn't go see jazz at Madison square garden and you wouldn't go see a
29:21jazz quartet. Uh, you wouldn't go see Taylor Swift at, you know, the blue note, right? So you need the
29:27right film at the right venue to another thing is if you go see a kid's film, don't go see
29:34it at eight
29:34or 10 o'clock at night, go at two in the afternoon when the kids are seeing it, you get
29:39a totally
29:40different experience than if you see it, uh, when adults are seeing it. Right. Yeah. Well,
29:46there you go. I love it. We're going to end on some movie tips from Stacy. So look, we'll leave
29:49it
29:49there. Stacy, thanks so much for being here. We'll have to get you back for maybe Oscar season. We'll
29:53talk through some, some nominations and thanks to all you for tuning in. We'll see you next time.
30:23We'll see you next time.
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