00:00My name is Garrick Transill. I'm the program coordinator for the Hatch Taronga Accelerator program and the program is a
00:0614-week accelerator course which helps eco-startups to go from idea all the way through to impact.
00:13At LG we were looking for this opportunity and we feel that the match with Taronga Hatch program was really
00:21a match made in heaven.
00:22LG has had such a huge impact on the Hatch program in multiple different areas. Providing amplification, providing media support
00:32is often to founders quite a luxury and then the other aspect is mentoring around brand narrative. I think something
00:40LG does amazingly well is tell their story.
00:42Our tagline, Life's Good, is more than just that. It's about our commitment to giving back to the communities. Our
00:49work with Hatch is an example of that and since 2024 we've invested over $1.2 million in the program
00:57to really accelerate it.
00:59So for example this year one of our initiatives, Ludus, recycles tennis balls and turns them into shoe soles. We've
01:07got Anna from the Groundswell Collective who are planting tiny forests. They're about the size of tennis ball courts but
01:13they grow 30 times denser than a normal forest at 10 times the speed of a normal forest with 100
01:19times the biodiversity within the little forests.
01:21I see ecopreneurship blending in with broader entrepreneurship. We don't need the word ecopreneur, that's just embedded in the word
01:30entrepreneur and that we all have an environmental consciousness and we think about wildlife, we think about biodiversity and we
01:36think about the future of our planet.
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