00:00O EUA está trabalhando há décadas tentando fazer smoking desaparecer,
00:03mas, enquanto tradicional cigarros estão diminuindo,
00:05um novo problema de nicotinê-addiction
00:07é crescer entre jovens, mais mais do que o governo esperava.
00:10A partir da EU, 1 em 4 adultos ainda moram,
00:13a cobertura de mais de 700,000 mortes cada ano,
00:16que permanece a causa da causa da doença preventiva,
00:19e o uso de nicotinê-se entre jovens é crescer novamente.
00:23Por anos, o EUA's anti-smoking estratégia parece estar funcionando.
00:26Higher taxes, advertising bans, and graphic warning labels
00:30pushed the smoking rates from 28% to 24%.
00:34But then came a new generation of nicotine products.
00:37Today's nicotine market includes traditional cigarettes,
00:40e-cigarettes and disposable vapes,
00:42heated tobacco products and nicotine pouches.
00:45According to the World Health Organization,
00:47around 11.6% of European teenagers aged 13 to 15
00:52now regularly use tobacco or nicotine products.
00:55That means more than 1 in 10 adolescents
00:58are already consuming nicotine before they can legally buy
01:01many of these products.
01:03Health experts argue that the rice has been driven
01:05by sweet and fruity flavours, social media promotion,
01:08easy online access and colourful packaging.
01:11Sporters of vaping and some health experts argue
01:14that these products are less harmful than cigarettes.
01:17But less harmful doesn't mean harmless.
01:19Researchers have identified substances in vape aerosols,
01:22including formaldehyde, acetatehyde and acrolaine.
01:26And nicotine itself remains highly addictive.
01:29Public health experts also warn that nicotine exposure
01:32during adolescence can affect brain development
01:35and increase the risk of long-term dependence.
01:37For Brussels, this creates a new challenge
01:39because the old anti-smoking rules were only built
01:42for tobacco products.
01:43In 2026, the European Commission reviewed European tobacco laws
01:48and found that while traditional smoking rates are lower,
01:51the laws are failing to target new nicotine products.
01:54The answer is a major rewrite of how tobacco
01:57and nicotine products are taxed and regulated.
02:00The revised Tobacco Taxation Directive will
02:02increase taxes on traditional cigarettes,
02:05introduce EU-wide minimum taxes on vapes,
02:07tax heated tobacco products
02:08and tax nicotine pouches for the first time.
02:11The goal is simple, make nicotine products more expensive
02:14and less attractive, especially for young consumers.
02:17For the full story, read our in-depth explainer on euronews.com.
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