00:00You got to first start me off here with sort of just sort of how momentous is,
00:05because this is basically kind of a first for both of you.
00:07I don't think, I know Louis Vuitton has never co-branded anything like this before.
00:12Singer, as far as I know, has never co-branded anything like this before.
00:17How did this all sort of take place?
00:24Through happenstance, really.
00:25It was a contact through Jean Arnault, who's the head of watchmaking at the Louis Vuitton,
00:31to potentially incorporate one of their amazing clocks into one of our restorations.
00:39And a friendship developed, a level of trust developed, a mutual appreciation developed,
00:46and suddenly the car snowballed into something much bigger than just a clock.
00:52And sure enough, it snowballed into a second car, which none of us were expecting.
00:58And it was just one of those moments that was kind of unplanned.
01:03But I think it's two companies that have perhaps quite a lot in common.
01:08Obviously, we haven't been around for 172 years like Louis Vuitton, but we've been around for 17.
01:14And we've tried to, you know, make a name for ourselves doing things a certain way.
01:20And I think that came to the attention of the folks at Louis Vuitton.
01:24And this magical collaboration was the result.
01:28Well, I'm curious.
01:29I mean, what does this actually do for your order book?
01:31I mean, last time I checked, I mean, there's already a wait list a mile long.
01:34Is this about volume or pricing power or brand altitude or just prestige?
01:40What?
01:43No, I mean, all those things sound very grown up and very premeditated and rather boring.
01:51We like to think of seeing we've got a bit of a rock and roll spirit.
01:53And it's just we've worked with some amazing companies and brands in the past that are very much part of
02:05the automotive zeitgeist.
02:08Never done anything like this in something that is so fashion orientated and with such a brand, with such a
02:17storied heritage.
02:18So this is new for us.
02:20We have a mantra at Singer that everything is important and that, you know, our mission to restore what we
02:29think is the most important sports car in the world,
02:31the Porsche 911, is one very much targeted at execution and dynamic ability and material spectacularness.
02:41And this is a left turn for us in embracing the aesthetics and the whimsical nature of fashion in a
02:50way and just two companies having a bit of fun reimagining a Porsche 911 in a way that's never been
02:56done before.
02:56So it's a new pathway for us.
03:00We consider these art pieces in many ways.
03:02They're not perhaps the most practical cars in the world.
03:04Well, you know.
03:05That doesn't mean I don't think the world's a better place for them.
03:08Yeah, well, you don't always need practical.
03:10I mean, sometimes, you know, excess is important to have some variety out there.
03:13And we should point out, Rob, you are the rock star.
03:16Maz, I do want to bring you in here, too, because, I mean, the idea that a 170-plus-year
03:21-old company steeped in tradition as Louis Vuitton would actually trust Singer,
03:25a young upstart company, if you will, with their traditions, with their vision, and as you can see there, with
03:30their paint color there.
03:31I mean, what was the hardest thing that their artisans maybe asked of you and, I guess, maybe what you
03:38asked of them?
03:41Yeah, well, I mean, obviously, it's a privilege to be trusted with that heritage.
03:48And I think it's really due to the team that we have, which is a spectacular team at Singer, super,
03:55super talented folks that are very driven, sort of very committed.
03:59And they really pushed us kind of in a lot of ways.
04:02It wasn't really just one area of the car that was, you know, a challenge.
04:08There's all sorts of, you know, metalwork, rubber, wood, all kinds of things.
04:14And they really had a very bold vision.
04:17They were very brave.
04:18It wasn't maybe what you'd think of.
04:20They're not really what you think of when you think of just simply a Louis Vuitton-branded endeavor.
04:25They really dove into every single material, every single detail, how things were constructed.
04:32You know, it was, it was, it wasn't a challenge in a negative way.
04:37It was actually a thrill.
04:38I mean, it was, it was very cool for us.
04:40Yeah.
04:41And we've actually become quite, quite close.
04:43Yeah.
04:44Quite friends along the way.
04:45Well, yeah, I mean, you've had some great partnerships before.
04:48I mean, and kind of a hodgepodge, if you will.
04:50You go from Louis Vuitton now, Red Bull before, Cosworth, et cetera.
04:54I mean, so I assume these two cars, they're for sale, I assume.
04:58Is this just going to be a two-car project?
05:00Is there, are there more to come?
05:02What's going to happen?
05:05We don't have plans to do another one.
05:07Obviously, we'd, we'd, we'd be open to it.
05:09I think we've, we've dreamt up some pretty interesting ideas, but there's not, there's
05:12nothing solid, at least solid at the moment.
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