00:00The Road Transport Department, JPJ, is getting creative with Road Safety,
00:05teaming up with local animation studio Monster Studios
00:08to reach the country's youngest road users, and through them, their parents.
00:14Monster Studios is behind homegrown hits like Bow Boy Boy and Mecca Mato,
00:19as well as Papa Zola the Movie, giving the studio a strong track record with young local audiences.
00:24The collaboration combines JPJ's expertise in road safety and regulations
00:30with Monster Studios' strength in animation and digital storytelling.
00:35Transport Minister Anthony Loke says the goal is to instill road safety awareness in children from their school years,
00:42so it carries through into adulthood.
00:44He adds that educating children could also shape their parents' behaviour on the road.
00:49When we give this awareness to children,
00:53it will not be able to change their parents' behavior.
00:59Because if the children themselves give the information
01:03or give the information to children
01:05about the problems of the Raya,
01:08it is expected to change their parents' behavior
01:19and their parents' behavior.
01:19Loke says younger generations are increasingly engaged with digital content,
01:24animation and social media,
01:26making these formats key to delivering messages
01:28that are accessible and memorable.
01:30Loke says I should wait.
01:32With a very strongisation of education,
01:36To the parents' behavior and their children
01:39will be able and to the parents' behavior.
01:41Let us see how they got a robot sound.
01:41You
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