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  • 14 hours ago
Disney and TikTok reached a deal letting creators use Disney characters and scenes in short-form videos. A U.S. pilot will begin in coming months before a broader expansion.
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00:00It's Benzinga bringing Wall Street to Main Street.
00:02Disney and TikTok announced a partnership that will let TikTok creators use characters and
00:07scenes from Disney movies and TV shows in short-form videos, according to Reuters.
00:12Under the agreement, a curated selection of videos will stream on TikTok and appear on
00:17Disney Plus in a new Verts tab designed for vertical video. TikTok will give creators
00:22access to content from hundreds of Disney films and series across brands including Pixar,
00:27Marvel, Star Wars, and FX. A U.S. pilot will begin in the coming months before expanding to other
00:34markets, while financial terms were not disclosed. The TikTok deal could attract more Disney Plus
00:40viewers as users shared 6.5 million entertainment-related posts daily last year and nearly
00:47half-watched content after discovering it on the platform. For all things money, visit Benzinga.com.
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