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What it's really like to climb the ranks of a Washington lobbying firm, from unpaid intern to the most powerful person nobody's ever heard of.

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VIDEO TOPICS/TIMESTAMPS
0:00 The Intern
2:34 The Junior Associate
5:31 The Policy Analyst
8:13 The Registered Lobbyist
10:59 The Senior Associate
13:31 The Vice President
16:05 The Partner
18:52 The Government Relations Director
21:52 The Power Broker
24:18 The Shadow

Category

📚
Learning
Transcript
00:00Level 1. The Intern
00:02You show up on a Monday in June, wearing a suit that still has the crease from the store.
00:07You are 21 years old.
00:09You are a political science major from a school that nobody in this building has heard of.
00:13You applied to 40 internships.
00:16This is the one that called back.
00:18The office is on K Street in Washington, D.C.
00:22K Street is where the lobbying industry lives.
00:25Every building on this stretch holds a firm that exists to influence the government on behalf of someone willing to
00:30pay for it.
00:31You don't fully understand what that means yet.
00:34You will.
00:35They give you a desk in a shared room with three other interns.
00:39Your computer is older than you are.
00:41Your email signature says Junior Policy Associate, because nobody puts intern on a business card in this town.
00:48Your actual job is research.
00:50You pull legislative histories.
00:52You track bill movements through committees.
00:55You compile dossiers on members of Congress.
00:58Their voting records.
00:59Their donors.
01:00Their pet issues.
01:01The bills they sponsored.
01:03The lobbyists they've met with in the last two years.
01:06You build spreadsheets that nobody reads, and write memos that get skimmed in 30 seconds.
01:11You are a machine that converts public information into organized public information.
01:17The senior staff ignores you, unless they need something printed or a lunch order placed.
01:21The partners walk past you in the hallway without eye contact.
01:25You are furniture.
01:27Useful, temporary furniture.
01:30You fetch coffee and collate binders for client meetings you're not allowed to attend.
01:34You stand outside conference rooms, where decisions worth millions are being made.
01:39You hear nothing but muffled voices through heavy doors.
01:42You eat lunch at your desk, because the hour is unpaid, and you need every minute to finish assignments.
01:48But you're watching.
01:50You're learning how the building works.
01:52You notice which lobbyists come back from Capitol Hill smiling, and which ones come back quiet.
01:57You notice which clients get calls returned in an hour, and which ones wait a week.
02:02You notice that the real work doesn't happen in the office.
02:06It happens at dinners, and fundraisers, and golf courses, and private clubs.
02:11Handshakes carry more weight than contracts in those rooms.
02:14You are seeing the machine from the outside.
02:17You want in.
02:20The internship ends in August.
02:22They don't offer you a job.
02:24They give you a handshake and a reference letter.
02:26You move home.
02:28You apply to 60 more positions.
02:30Seven months later, one of them calls back.
02:34Level 2.
02:35The junior associate.
02:36You're hired at a mid-sized firm that specializes in healthcare lobbying.
02:41Pharmaceutical companies, hospital chains, insurance conglomerates, medical device manufacturers.
02:47These are your clients.
02:49Their problems are your problems now.
02:52Your salary is $52,000.
02:54In any other city, that would be reasonable.
02:56In D.C., it means a studio apartment with a roommate and ramen twice a week.
03:02Your job is support.
03:04You draft one-pagers that summarize your client's position on pending legislation.
03:08You write talking points that lobbyists carry into meetings on the Hill.
03:12You monitor committee hearings on C-SPAN and flag anything relevant.
03:16You track regulatory filings at the FDA and CMS and a dozen other agencies whose acronyms you are still memorizing.
03:24You attend industry conferences where you stand by the booth and hand out brochures.
03:29You collect business cards from people who will never remember your face.
03:43You learn that a meeting on the Hill means 15 minutes with a legislative aide who is 24 years old.
03:49That aide is drowning in briefing packets from 30 other lobbyists who were there before you.
03:54You learn that AXS is everything.
03:57The entire industry runs on AXS.
04:00Who can get a meeting?
04:01Who can get a phone call returned?
04:03Who gets invited to the fundraiser where the committee chairman stands by the bar?
04:08AXS is the product your firm sells.
04:10Your job is to help build it.
04:13One relationship at a time.
04:15You work 60 hours a week.
04:17You answer emails at midnight.
04:19You learn to write in a voice that isn't yours.
04:22Corporate.
04:23Careful.
04:24Scrubbed of anything interesting.
04:26You draft letters from CEOs to senators that sound personal but aren't.
04:31You ghostwrite testimony that someone else will deliver under oath.
04:35You are invisible labor behind visible power.
04:38You also learn how money moves in politics.
04:41Not the illegal kind.
04:43The legal kind, which is more powerful.
04:45You learn about bundling.
04:47A lobbyist can't give a senator $100,000 directly.
04:51But a lobbyist can host a fundraiser and invite 50 clients who each give $2,000.
04:57That's $100,000 delivered in a single evening over cocktails.
05:02The senator knows who organized it.
05:04The senator knows who to thank.
05:06You learn that campaign finance law is less like a wall and more like a chain-link fence.
05:12You can see through it.
05:13Sometimes you can reach through it.
05:16After two years, you start to understand the rhythm of the city.
05:19Congress moves in cycles.
05:21Election years are different from off years.
05:24Lame-duck sessions are different from new sessions.
05:27Everything has a season, and your job is to know which one you're in.
05:31Level three, the policy analyst.
05:34You've been at the firm for three years.
05:36You know the healthcare landscape better than most people in the building.
05:40You can recite the major provisions of pending bills from memory.
05:44You can predict how a committee vote will go based on who's been talking to whom.
05:49Senior lobbyists come to you when they need to understand a regulation before walking into a meeting.
05:54You write the strategy memos now, not the one-pagers for Hill visits, the internal documents that lay out the
06:01lobbying plan for a client's entire issue, which legislators to target, which arguments to use with each one, which committee
06:09staffers are sympathetic, and which ones are hostile, which allied organizations can be mobilized to send letters.
06:15You map the political terrain the way a general maps a battlefield.
06:20Every ally, every opponent, every swing vote documented and analyzed.
06:26You attend client calls now.
06:28You don't speak much.
06:29You sit on the line and take notes while the partners assure the client that the firm is making progress.
06:35Sometimes the progress is real.
06:37A meeting was secured.
06:39A provision was amended.
06:40A harmful clause was removed from a draft bill.
06:44Sometimes the progress is performative.
06:46The firm billed 40 hours this month and needs to justify it with something that sounds like momentum.
06:52You are learning that lobbying is part strategy, part relationship management, and part theater.
06:58The client needs to believe their money is working.
07:00Your job is to make sure it is, or at least to make sure it looks like it is.
07:05You also learn how to build coalitions.
07:07A single company lobbying alone looks like corporate greed.
07:11Twelve organizations lobbying together looks like a movement.
07:15You draft sign-on letters.
07:17You recruit allied trade associations and advocacy groups.
07:20You find patient organizations willing to add their names to a letter opposing the same provision your client opposes.
07:27Sometimes the alliance is genuine.
07:30The patient groups really do share the concern.
07:33Sometimes it's manufactured.
07:34The patient group received a grant from your client last year.
07:38Nobody mentions that part.
07:40The letter goes to Capitol Hill with a dozen logos on it.
07:43It looks grassroots.
07:45It is anything but.
07:46They call it astroturfing.
07:48Fake grass.
07:50You learn the word, and you learn the craft.
07:52This is the job.
07:54You are also learning something darker.
07:56The clients with the most money get the most attention.
07:59The issues that matter most to ordinary people don't always have someone paying to push them.
08:05The system doesn't respond to need.
08:07It responds to spending.
08:09You file that observation somewhere and keep working.
08:13Level 4.
08:14The Registered Lobbyist
08:15This is the line.
08:17Everything before this was preparation.
08:20You register under the Lobbying Disclosure Act.
08:23Your name goes into a public database.
08:25Anyone can look you up and see who you lobby for and how much they're paying.
08:30You are now officially a lobbyist.
08:33The word carries weight in this town.
08:36Some of it is respect.
08:37Most of it is suspicion.
08:39You don't care.
08:41You're too busy.
08:42Your first solo Hill visit is in the Rayburn building.
08:45You sit across from a legislative director who is 28 years old.
08:49She controls what information reaches a member of Congress.
08:53You have 20 minutes.
08:54You make your case.
08:56Your client, a regional hospital chain, opposes a provision in a spending bill.
09:01The provision would cut reimbursement rates for rural facilities.
09:05You explain the impact.
09:07You brought data.
09:08You brought a letter from a hospital administrator in the member's district.
09:12You brought a story about a patient who would lose access to care.
09:16Data, local impact, human story.
09:19That's the formula.
09:20You deliver it clean.
09:22The staffer nods.
09:23She takes your materials.
09:25She says she'll pass it along.
09:27That's all you get.
09:28No commitment.
09:29No promise.
09:30Your argument is now sitting on a desk competing with a hundred other arguments this week.
09:35You walk out and call your client.
09:38You tell them the meeting went well.
09:40Going well means you got in the door and made your case without embarrassing yourself.
09:44That's the bar.
09:45The bar will get higher.
09:47You do this three or four times a week.
09:49Different offices.
09:51Different issues.
09:52Different staffers.
09:53Some of them remember you from last month.
09:55Most of them don't.
09:57You leave behind folders and fact sheets that may or may not get read.
10:01You follow up with emails that may or may not get opened.
10:03You learn that persistence is the only strategy that always works.
10:07You show up.
10:09You keep showing up.
10:10Eventually, the door opens a little wider.
10:13You also learn what losing looks like.
10:16A bill passes committee with the provision your client opposed still intact.
10:20Months of meetings, memos, calls, and coalition letters, and none of it mattered.
10:26The votes weren't there.
10:27Or the votes were there, but leadership cut a deal you didn't know about until it was
10:31too late.
10:32You call the client.
10:34You explain.
10:35You use words like setback and next steps and opportunity to regroup.
10:40The client is quiet on the other end.
10:43They're calculating whether your firm is worth the monthly retainer.
10:46You can hear the math in the silence.
10:48You hang up and pour another cup of bad office coffee.
10:52You pull up the next bill on the calendar.
10:54You start over.
10:55That's what this job is.
10:57Starting over.
10:58Level 5.
10:59The senior associate.
11:01You've been lobbying for six years.
11:03You have relationships now.
11:04Not friendships exactly, but professional bonds built on years of showing up and never
11:09wasting anyone's time.
11:11You know 40 Hill staffers by first name.
11:14You know which ones move to new offices when their bosses lose elections.
11:17You follow them.
11:18Relationships are portable.
11:20Titles are not.
11:21You manage a portfolio of clients now.
11:23Three or four accounts that you oversee from strategy through execution.
11:27You run the teams of junior staff who do the research and drafting you used to do.
11:31You've developed a specialty.
11:33Maybe it's Medicare reimbursement policy.
11:36Maybe it's pharmaceutical pricing.
11:37Maybe it's medical device regulation.
11:40Whatever it is, you're one of the 50 people in Washington who truly understands it.
11:44That expertise is your currency.
11:47You attend fundraisers two or three nights a week.
11:49Five hundred dollars a plate.
11:51One thousand dollars a plate.
11:53Sometimes two thousand five hundred dollars for a private reception with a committee chair.
11:57You don't pay out of pocket.
11:59Your firm has a PAC, Political Action Committee.
12:02The PAC collects contributions from the firm's partners and clients.
12:06It distributes them strategically to lawmakers on relevant committees.
12:10You hand over the check.
12:11You shake the member's hand.
12:13You get 90 seconds of FaceTime.
12:15In those 90 seconds, you don't ask for anything.
12:18You just remind them you exist.
12:20Presence.
12:21Repetition.
12:22Familiarity.
12:23When the vote comes, you want your face in their memory.
12:26You are also learning the cost of this career on your personal life.
12:30Dinners three nights a week means missing your own life.
12:33Your friends outside politics stopped inviting you to things two years ago.
12:37Your relationships strain under a schedule that never stops.
12:41Congress doesn't take breaks when it's in session.
12:43Neither do you.
12:44The people who thrive in this business are the ones who don't mind that the work is the life.
12:49You start to see the revolving door up close.
12:51A congressional staffer you've been lobbying for two years leaves the Hill.
12:55She joins a lobbying firm.
12:57Your firm.
12:58The same person who sat across the table evaluating your arguments
13:01now sits next to you making those arguments.
13:04She brought her relationships with her.
13:06She brought her institutional knowledge.
13:08She brought the direct phone numbers of every staffer in the committee office she just left.
13:13That's why you hired her.
13:14That's why every firm hires them.
13:16The revolving door is the engine of K Street.
13:19Government service builds the relationships.
13:22The private sector monetizes them.
13:24Nobody calls it corruption because it's legal.
13:27The rules allow it.
13:28The rules were written by people who benefit from it.
13:31Level six.
13:32The vice president.
13:34You run a practice group now.
13:35Healthcare is your division.
13:37Eight lobbyists.
13:38Four analysts.
13:39Two coordinators report to you.
13:41You manage the client relationships at the executive level.
13:44You fly to Chicago to sit in a boardroom with a hospital system CEO.
13:48You explain what Congress is doing and what you're doing about it.
13:52You fly to San Francisco to speak at an industry conference.
13:55You fly to New York to pitch a potential client considering three other firms.
13:59The pitch is everything.
14:01A potential client walks through the door with a problem.
14:04Maybe Congress is considering legislation that would cost them $200 million a year.
14:08Maybe a regulatory agency is proposing rules that would reshape their entire business.
14:13They need someone to make it stop or slow it down or reshape it.
14:17You present the plan.
14:19You name the lawmakers you'll target.
14:21You describe the coalition you'll build.
14:23You quote a fee.
14:24$30,000 a month.
14:26$50,000.
14:28$80,000.
14:29The fee depends on the complexity and how desperate the client is.
14:33Desperate clients pay more.
14:35Everyone in the room knows this.
14:37You win some pitches.
14:38You lose some.
14:39The ones you win keep the lights on and fund the junior salaries and the office lease.
14:44The ones you lose go to a rival firm on the same street.
14:47Lobbying firms are like law firms.
14:50The product is expertise and relationships.
14:52The differentiation is reputation and results.
14:56You are building both every single day.
14:58You also manage crises now.
15:00A client's CEO says something reckless on a conference call that gets leaked to a reporter.
15:05A bill you thought was dead suddenly has 12 new sponsors and committee momentum.
15:10A friendly staffer leaves the hill and their replacement doesn't know you.
15:14You adapt.
15:15You rebuild.
15:16You find the new angle.
15:17This job is 90% adjustment and 10% planning.
15:21Everyone sells the planning.
15:23Nobody talks about the adjustment.
15:25You manage your team the way the partners above you never managed you.
15:28You mentor junior lobbyists who remind you of yourself seven years ago.
15:32You bring them into meetings they aren't ready for because that's how you learned.
15:36You watch them stumble and correct them after.
15:39Some of them will make partner.
15:40Some will burn out and go work for a non-profit or a government agency or leave Washington entirely.
15:46You've seen it happen a dozen times.
15:48The attrition rate in lobbying is brutal.
15:51The hours grind people down.
15:52The moral ambiguity wears on people who came to D.C. believing they could make a difference.
15:57Some of them still believe that.
15:59You're not sure you do anymore.
16:01But you're good at this.
16:03Being good at something has a gravity that's hard to escape.
16:06Level 7.
16:07The partner.
16:08You are an equity partner now.
16:10You own a piece of the firm.
16:12Your name may or may not be on the door.
16:14But your revenue is on the books.
16:16Your compensation is tied to the clients you bring in and the fees you generate.
16:22A successful partner at a major firm earns between $500,000 and $2 million a year.
16:28Some earn more.
16:30The ones who earn more have something you're still building.
16:33A network that opens doors money alone cannot open.
16:37You are selling access at the highest level now.
16:40You have personal relationships with senators.
16:43You've known some of them since they were state legislators and you were a junior associate.
16:48You watched them rise.
16:50They watched you rise.
16:51When you call their office, you don't talk to the legislative aide.
16:55You talk to the chief of staff.
16:57Sometimes you talk to the member directly.
17:00That direct line is the product.
17:02That's what clients pay $80,000 a month for.
17:05You sit on industry boards.
17:08You chair committees at trade associations.
17:10You host dinners where the bill exceeds what your junior associates make in a week.
17:15You are a node in a network connecting corporate America to the federal government.
17:20Money flows in one direction.
17:22Influence flows in the other.
17:24You are the conduit.
17:26You tell yourself it's how democracy works.
17:29Constituents petition their government.
17:31Your clients are constituents.
17:33You're just helping them petition.
17:35That's the civics textbook version.
17:37The reality is more complicated and you know it.
17:41The pharmaceutical company paying $1 million a year has more access than any voter ever will.
17:47You know the system is tilted.
17:49You work the tilt.
17:50You've made peace with that.
17:52Most days.
17:54You recruit former government officials to join the firm.
17:57A retired senator becomes a senior advisor.
17:59A former agency head becomes a consultant.
18:03Their names go on the letterhead.
18:04Their Rolodexes go into the database.
18:07Their credibility becomes your firm's credibility.
18:10They attend meetings where their former colleagues sit on the other side of the table.
18:15Everyone pretends this is normal.
18:17It is normal.
18:18That's the problem.
18:20You lose a client for the first time in your career.
18:23Not because you failed.
18:24Because the other side won.
18:26A bill your client opposed passed the Senate with 60 votes.
18:30Your coalition couldn't stop it.
18:32Your arguments didn't land.
18:34The political winds shifted and there was nothing you could do.
18:38The client fires your firm in a three-sentence email.
18:41$80,000 a month gone overnight.
18:44You learn that in this business, loyalty is transactional.
18:48Results buy loyalty.
18:50Failure buys a search for a new firm.
18:52Level 8.
18:54The government relations director.
18:56A client offers you something different.
18:59Come in-house.
19:00Run our entire government affairs operation.
19:03The client is a Fortune 100 company.
19:06The salary is $400,000 plus bonus plus stock options.
19:11You take it.
19:12You are no longer a hired gun.
19:15You are the gun.
19:16You manage the company's relationships with Congress, the White House, federal agencies, and state governments.
19:22You oversee a team of 15 in Washington.
19:26You coordinate with lobbyists and consultants in 30 state capitals.
19:30You manage a lobbying budget of $8 million a year spread across six outside firms.
19:36You manage a PAC that distributes $2 million every election cycle.
19:41You decide which firms get hired and which get fired.
19:44You decide which lawmakers get contributions.
19:47You sit in the C-suite meetings where corporate strategy meets political strategy.
19:53The CEO wants to acquire a competitor but needs regulatory approval from the FTC.
19:58The CFO wants a tax provision extended before it sunsets next year.
20:03The general counsel is worried about new enforcement activity at the DOJ.
20:08You translate all of it into a political plan.
20:11Who to call.
20:12What to say.
20:13How much it will cost.
20:15How long it will take.
20:17You are the bridge between the boardroom and the Capitol.
20:20Every conversation carries the weight of a $50 billion company behind it.
20:25When you call a senator's office now, they call back within the hour.
20:29You have more political influence than most elected officials in most states.
20:35You didn't run for anything.
20:36Nobody voted for you.
20:38You were hired.
20:40That fact keeps you up some nights.
20:42Not most nights.
20:44But some.
20:44You also manage the company's public image on political issues.
20:49When a congressional hearing turns hostile, you prep the CEO for testimony.
20:54You run mock questioning sessions in the conference room.
20:57You anticipate which senators will grandstand and which will ask substantive questions.
21:02You script answers that are technically honest and strategically vague.
21:07You watch the hearing from a back row seat with your phone in your hand, ready to text corrections in
21:13real time.
21:14The company's competitors are doing the same thing.
21:17They have their own government affairs teams.
21:20Their own PACs.
21:22Their own lobbyists swarming the same hallways you swarm.
21:25Sometimes you're on the same side, building a coalition against a regulation that threatens the whole industry.
21:31Sometimes you're on opposite sides, fighting over which company gets the contract or the carve-out or the exemption.
21:39The battlefield shifts constantly.
21:42Yesterday's ally is today's opponent.
21:45You learn to hold relationships loosely.
21:48Trust is temporary.
21:50Interests are permanent.
21:55You've been in Washington for 25 years.
21:57You've served in government and left.
22:00You've run firms and left.
22:02You've advised campaigns, corporations, and foreign governments.
22:07You exist in a space that has no official title.
22:10You are a fixer, a connector, a person who can walk into any room in this city and shift the
22:16outcome.
22:17Your phone rings and it's a CEO who needs a meeting at the White House.
22:22You make a call.
22:23The meeting happens.
22:24Your phone rings and it's a senator who needs a major donor for a tough re-election.
22:29You make a call.
22:31The check arrives.
22:33Your phone rings and it's a foreign government that needs better relations with the State Department.
22:38You arrange a dinner.
22:39The right people sit at the right table.
22:42Things move.
22:44You don't register as a lobbyist anymore.
22:46You don't need to.
22:48You provide strategic counsel.
22:50You advise.
22:52You consult.
22:53You connect.
22:54The legal line between lobbying and advising is drawn in pencil.
22:58You stay on the correct side of it.
23:01Your lawyers make sure of that.
23:03Your real power has nothing to do with registration forms.
23:06It comes from understanding how Washington actually works.
23:10Not the textbook version.
23:12Not the cable news version.
23:14The real version.
23:16A single phone call can redirect billions in federal spending.
23:19A dinner conversation shapes a regulation affecting an entire industry.
23:25You've been in the room for every version of this for 25 years.
23:28You know the players.
23:30You know the patterns.
23:32You know where the pressure points are.
23:35That knowledge is worth more than any retainer.
23:38You have watched administrations come and go.
23:41You have watched industries rise and fall based on which party holds the majority.
23:45You have watched idealistic young staffers become cynical operators and principled legislators
23:52become reliable votes for whoever donates the most.
23:56The system erodes everyone who enters it.
23:59You are no exception.
24:00You stopped believing in policy outcomes a long time ago.
24:05You believe in process.
24:07The process is the game.
24:09The game is access.
24:12Access is power.
24:14You play the game better than almost anyone alive.
24:18Level 10.
24:19The Shadow
24:20You don't give interviews.
24:22You don't appear on panels.
24:24You don't write op-eds or post online.
24:26Your name appears in the lobbying disclosure database zero times.
24:31But you are in the room.
24:33You are always in the room.
24:36You are 60 years old.
24:38You have been in Washington for 35 years.
24:41You have worked in the White House.
24:43You have run a lobbying firm.
24:45You have sat on corporate boards and chaired industry groups.
24:49Your contact list holds the personal cell numbers of people who shape this country.
24:54Senators.
24:55Cabinet secretaries.
24:57CEOs.
24:58Generals.
24:59They know your name.
25:00They take your calls.
25:02They trust your judgment because you have never burned a bridge.
25:05You have never leaked a conversation.
25:08You have never been wrong enough for anyone to stop listening.
25:12You operate through other people now.
25:15A junior partner walks into a meeting carrying a strategy you designed over dinner.
25:20A CEO testifies before a committee using language you drafted that morning.
25:25A campaign manager shifts a candidate's position based on a memo with no name on it.
25:31You are everywhere and nowhere.
25:34The most powerful people in Washington are the ones nobody writes about.
25:39That is not an accident.
25:40That is by design.
25:43You have made an extraordinary amount of money.
25:45You live in Georgetown in a house you paid for in cash.
25:48Your children went to schools that cost more per year than your first decade of salaries combined.
25:55You donate to both parties.
25:57You attend inaugurations regardless of who wins.
26:01The system is the system.
26:03It doesn't matter who sits in the chair.
26:06What matters is who sits behind it.
26:08You think sometimes about what you've built, the industries you shaped, the regulations you killed or created, or rewritten into
26:17something unrecognizable.
26:19Billions of dollars moved because of conversations you arranged in quiet rooms.
26:24You tell yourself it's democracy, the First Amendment, the right to petition.
26:29And it is, technically.
26:31But you know the truth that keeps this whole city running.
26:35Access is not equally distributed.
26:38The system works for the people who can afford to work it.
26:42Somewhere in a shared office on K Street, an intern is sitting at a desk with an old computer.
26:47She is wearing a suit she bought for this job.
26:50She is building a spreadsheet and tracking committee votes.
26:53She is learning the names of staffers she will never meet.
26:57She thinks this is about policy.
26:59She thinks this is about making government work better.
27:02She has no idea what she's really learning.
27:05She doesn't know that this building runs on access and money and relationships.
27:10The idealism she brought with her will be tested every single year.
27:14It will either break or bend into something more useful.
27:18She'll figure it out.
27:20They always do.
27:21The cycle continues.
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