00:00It's Benzinga, bringing Wall Street to Main Street.
00:02Amazon is requiring third-party sellers to disclose when product images or videos contain
00:07AI-generated people, after a new New York law took effect requiring greater transparency around
00:12synthetic performers in advertising. Sellers must tag qualifying images and A-plus content
00:17with metadata before uploading them, and Amazon said it will add a label to applicable listings
00:22informing shoppers when AI-generated people are used. The company said the rule does not
00:27apply to fictional characters, or real people altered with AI. Amazon didn't immediately
00:32respond to CNBC's request for comment. Amazon has expanded AI tools across its retail business,
00:38and more third-party sellers are using AI to create listing content. Third-party sellers account
00:44for more than 60% of goods sold on Amazon's marketplace. For all things money, visit Benzinga.com.
Comments