00:00What do you get when you mix Hoola and a kiss from the sun?
00:04A bronzer so popular, it's second to none.
00:10Since its inception in 2001, Benefit Hoola Matte Bronzing Powder has quickly become a cult classic.
00:18The amazing formula that instantly gives faces a healthy, natural-looking tan all year round
00:24is loved by the Kardashians, Kate Upton, Julianne Hough, and Ashley Graham.
00:30So if you're going for that Just Left Aruba on My Glow Up All Summer 17 look,
00:35Hoola is the way to glow.
00:41The first step in creating Hoola Matte Bronzer is mixing the pigment.
00:46White, brown, red, purple, and yellow pigments are blended together
00:52to make the perfect bronze for a sun-kissed glow.
00:57A liquid binder is added to the blend to solidify powder and make it crumble-resistant.
01:04Then, the powder is triple-blended through a mill.
01:07The mill acts like a coffee grinder and breaks down all of the powder into a fine texture.
01:13It's a bit like a blizzard.
01:15A blizzard of bronzer.
01:17Once the blend is ready, it is taken to the powder-pressed station.
01:22Now, let's get in formation.
01:26Loose powder is dosed into a small pan.
01:29It is covered with a clean sheet of ribbon and held into place with a heavy metal plate.
01:34The square is inserted into a powder-pressed machine and pressed into place.
01:39Once completed, out comes a perfect brown square, ready for packaging.
01:44On a larger scale, the same process is followed.
01:48This machine actually makes 1,200 bronze boxes per hour.
01:54That's 20 Hoola boxes per minute.
01:56That's an epic amount of summer glow.
02:02What's an iconic bronzer without an iconic box?
02:07A machine presses Hoola stickers to the bottom of boxes and one by one, they are loaded onto
02:13an assembly line.
02:17The boxes are then flipped and a tiny dab of glue is put inside.
02:31Then, the pallets are put inside the boxes and pressed down one last time for security.
02:41A protective plastic casing and a soft, natural bristle cheek brush are packed on top.
02:48In 2016, one Hoola was sold every 10 seconds.
02:54That makes Hoola the number one best-selling prestige bronzer in the U.S.
03:02And voila, a perfect box of bronze goodness, on its way to perform major glow-ups for glam
03:08lovers all year round.
03:10Thanks so much for watching.
03:12Click here to subscribe to Refinery29 and click here to see another episode of How Stuff
03:17is Made.
03:18See you next time!
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