00:00The idea of the forum was to create an atmosphere for media representatives from different parts of the world
00:10to address the issues of interest, mutual concern.
00:17Conflict, disinformation and artificial intelligence are transforming the global media landscape.
00:23And there's no doubt that for every advancement there's also a challenge.
00:27As the public trust in news faces barriers, media leaders, journalists and policymakers gathered in Azerbaijan for the fourth Shusha
00:34Global Media Forum.
00:35One of the central questions was how journalism can play a role in promoting peace and rebuilding trust.
00:41If we look at the world today, I think what we see is a fractured and polarized world, which needs
00:48international cooperation.
00:49But that will show only from better mutual understanding.
00:53And dialogue forums like these really help to enhance mutual understanding and leading people's communities and nations towards peaceful coexistence,
01:08accommodating each other's concerns, addressing each other's preoccupations and then finding an agreed way forward.
01:15The discussions that have taken place here at the forum in Shusha are far more than that of the future
01:21of journalism.
01:22From the impact of disinformation on conflicts to the opportunities and risks of embracing artificial intelligence,
01:29delegates are looking at how responsible reporting can contribute to greater understanding
01:34at a time when conflicts have risen and societies have become increasingly polarized.
01:40It is important as to expands international them online, on%.
01:46It can stretch directly to international people's impact on world level by the global or global level.
01:49Because today, conceal бал omdat de白血 all sports can offer in particular to the national publicDE the matter.
02:02This needs to be an часов of justice for class儿 and cin severity.
02:03This needs to complementary understanding and abuse, and outsouriler, and responsibilities to international public Giveaways,
02:09One of the forum's recurring themes is how misinformation and coordinated disinformation campaigns can deepen conflicts.
02:16This highlights how trust in reporting is more important than ever.
02:20The lasting peace and the sustainable security ultimately rests upon the mutual understanding among people.
02:30So in this process, media can play a significant role to enhancing dialogue and promotion of the understanding between people.
02:45Artificial intelligence also features prominently throughout the program.
02:49Sessions explored everything from visual storytelling to social media, ethical frameworks and the future of media.
02:55The disinformation envelope has increased exponentially and media are now used as a tool to basically propagate false claims.
03:03So it's actually about making sure that those are then fact checked.
03:08And that is where the media has a role to play in that.
03:10And in an era of AI and enhanced AI, that becomes exponentially more difficult.
03:16One key message is that emerging across the many discussions taking place here at the forum.
03:22It's that journalism is expected to do more than simply report on events.
03:27It's playing now a crucial role across many areas of society by informing accurately, offering open dialogue across its numerous
03:37platforms and giving different perspectives in an ever-changing complex world.
03:55Many of the conversations circled back to a common thread, strengthening dialogue across borders and restoring confidence in information at
04:03a time when content is often contested.
04:06With what happens in the media ecosystem, in an era of global global ecosystem like in every country where there
04:13is a war,
04:14like description, like apparition of new responses informatic risks, like risk for the democratic practice and I would say for
04:23the information rights of the citizens,
04:25For all reasons, each meeting like this is useful because we need to dialogue at the international level
04:34to face this new threat of the media sphere.
04:38As technology continues to reshape how information is disseminated and consumed,
04:44the discussions at Shusha suggest that the future of journalism will be measured now,
04:49not only by the speed of delivering news, but also by how effectively
04:53it helps build understanding, resilience and trust.
Comments