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The 1950s were a time of atomic optimism, where the power of the atom was envisioned for almost everything! But what happened to those revolutionary **atomic inventions** that promised a brighter, nuclear-powered future? We're uncovering 13 fascinating concepts that were boldly brought to light, only to be quietly shelved or even pulled from the market.

From nuclear-powered cars like the Ford Nucleon, designed to travel thousands of miles on a single core, to terrifying weapons like the Project Pluto missile, capable of flying endlessly and spreading radioactive fallout, the era's ambition was boundless. Discover the Gilbert U-238 Atomic Energy Lab, a toy science kit that actually contained uranium ore, and the shoe-fitting fluoroscopes that gave children glowing x-ray views of their feet.

We also delve into the controversial Doramad radioactive toothpaste and Radia Face Cream, marketed for their supposed health benefits. The Convair NB-36H bomber, a flying fortress with an operational nuclear reactor, highlights the extreme lengths of nuclear aviation experiments. Explore these and other **forgotten inventions** that represent a unique, and sometimes unsettling, chapter in technological history.

#AtomicAge #1950sTech #RetroFuturism #ScienceHistory
Transcript
00:00Have you ever stopped to wonder about those 13 forgotten atomic inventions from the 1950s?
00:05The ones that got abandoned and quietly erased from history.
00:08Back in the 1950s, the atom was the future.
00:10Companies put it in toothpaste, in cars, in shoes, in toys, in board games,
00:14and in weapons that could fly forever.
00:16By the end of the decade, most of those inventions had been shelved, scrapped,
00:20or pulled from store shelves before the public even noticed they were gone.
00:23So what were those 13 atomic dreams the 1950s tried to give you?
00:27And what made every single one of them get abandoned?
00:29Let's open the first file.
00:31The Ford Nucleon.
00:32Excitedly, in 1958, Ford rolled out a small-scale model of a passenger car
00:37that ran on a nuclear reactor sitting in the trunk.
00:39You could practically smell the fresh paint on that little jet-age body.
00:43Long, sloping fins.
00:44A forward cab pushed all the way to the front.
00:47A swappable reactor pod tucked into the rear.
00:49Ford promised the thing could drive 5,000 miles without refueling,
00:53about 8,000 kilometers on one little core.
00:55The plan was you'd pull into a charging station, hand over your used-up reactor,
01:00take a fresh one, and drive off like you were swapping a propane tank for the backyard grill.
01:04Today you pull into a Tesla supercharger, scroll Instagram for 20 minutes, and complain on Reddit.
01:09The Nucleon never made it past the model stage because nobody could figure out how to shrink
01:13a reactor small enough to fit under your seat, without you glowing in the dark by Christmas.
01:18Would you have driven it to work knowing the engine could melt the dashboard?
01:21The Gilbert U-238 Atomic Energy Lab.
01:24You're about to lose it when you hear this one.
01:26In 1951, a toy company sold an atomic energy science kit for kids that came with four little glass jars
01:32of actual uranium ore, real uranium, in a box, with a Geiger counter, a cloud chamber,
01:38an electroscope, and a comic book starring a character called Dagwood Bumstead, splitting the atom.
01:42The lid said, safe, right there on the inside cover.
01:45Parents handed over $50 for it, which was a week's wages back then.
01:49Kids took the Geiger counter outside and went prospecting in the backyard.
01:52Try selling that on Amazon today.
01:54Would your mum have let you open one on Christmas morning?
01:56The shoe-fitting fluoroscope.
01:58Picture this.
01:58You're seven years old.
01:59Your mum drags you into the shoe store on a Saturday.
02:02There's a wooden cabinet sitting in the middle of the aisle, with a soft green glow at the top.
02:05You step up, slide your feet into the slot at the bottom, and look down through a porthole.
02:09There are your foot bones, wiggling inside the new Mary Janes like a ghost x-ray.
02:13By the early 1950s, around 10,000 of these x-ray machines were running in American shoe stores,
02:19plus another 3,000 in the UK.
02:21Kids loved them.
02:22They'd stick their hands in just for fun.
02:24Three salesmen got burned so bad one of them needed an amputation.
02:27Pennsylvania banned them in 1957, and most other states followed by 1960.
02:32Today, you walk into Foot Locker, and the kid measures your foot with a plastic ruler.
02:36Do you remember that green glow?
02:37Project Pluto and the SLAM missile.
02:40Whisper, this one is genuinely terrifying.
02:42The US Air Force spent seven years building a nuclear ramjet cruise missile starting in January 1957.
02:47The thing was 75 feet long.
02:49As big and as heavy as a steam locomotive, it flew at Mach 3 at treetop level.
02:54The engineers calculated the missile could fly for 113 zero miles,
02:58before its reactor stopped giving thrust about four and a half times around the equator,
03:02without breaking a sweat.
03:03Just one problem.
03:04The shockwave alone could kill anyone standing underneath it as it screamed by,
03:08and the unshielded reactor would shower the ground with radioactive fragments the entire flight.
03:13They tested the engine in Nevada in 1961 and 1964.
03:17Then they pulled the plug in July 1964.
03:20ICBMs were cheaper and a lot less apocalyptic.
03:23Have you ever heard of a weapon that scared the people who built it?
03:26The Convair NB-36H.
03:28They called it the Crusader.
03:29Dramatically, it was a real B-36 bomber,
03:32with a real, operating 3 megawatt nuclear reactor sitting in its bomb bay.
03:36The cockpit had 11 tons of lead and rubber shielding around it,
03:39because the crew was sitting just a few feet away from the core.
03:42From July 1955 through March 1957, that thing made 47 flights over Texas and New Mexico,
03:49and the reactor was running for 89 of those hours.
03:51The whole nuclear aircraft program burned through $7 billion before getting cancelled in 1961.
03:57The plane got scrapped at Fort Worth, and the radioactive parts were buried.
04:00Today, the closest thing flying is an autonomous drone doing border patrol.
04:04Would you have signed up to be the pilot?
04:07Doromad radioactive toothpaste.
04:09This is the one that gets me.
04:10Made in Germany by a company called Auergesellschaft,
04:13this toothpaste had thorium oxide mixed right into the paste.
04:16The marketing on the tube promised that the radiation would kill bacteria,
04:20polish your enamel to be white and shiny,
04:22and load your gums with new life energy.
04:24After World War II, the company even tried to bring it to American shelves
04:28as part of their pivot away from making wartime gas masks.
04:31Today, your dentist hands you a tube of Sensodyne,
04:34a pamphlet about flossing, and a sticker shaped like a tooth.
04:37Would you have brushed your kid's teeth with thorium before bed?
04:40Tho Radia Face Cream.
04:43Gulp, over in Paris, a pharmacy outfit launched a whole beauty line in the early 1930s
04:48and kept selling it deep into the 1950s.
04:50Their cream had real radium bromide and thorium chloride blended right into it.
04:55The ads showed a blonde woman lit from below by glowing rays.
04:58Designed by a publicist named Tony Burnan,
05:00they sold lipstick, face powder, soap, suppositories,
05:04and yes, even radium-branded condoms.
05:06Today, the influencers on your feed are pushing collagen gummies,
05:10retinal serums, and red light masks.
05:12The Thoradia label promised a youthful glow.
05:15Turned out it was a literal glow.
05:17Would you have rubbed it on your face before a date?
05:19Project Plowshare.
05:21The U.S. Atomic Energy Commission organized this one in 1957.
05:24The idea, pushed by physicist Edward Teller,
05:27was to use hydrogen bombs as construction equipment,
05:30dig new harbors with them,
05:31carve a brand new sea-level Panama Canal,
05:34blast quarries open,
05:36make instant lakes for irrigation.
05:38They actually detonated 35 nuclear warheads across 27 separate tests.
05:42One blast in southern Nevada left a crater a quarter mile across
05:45and deep enough to bury a 30-story building.
05:48Today, we move dirt with bulldozers and dynamite.
05:50The whole program quietly died in the early 1970s
05:53after the fallout science caught up.
05:55Can you picture an atomic Panama Canal?
05:57The Elgin Atomic Watch.
06:00Excitedly, in the late 1950s,
06:02Elgin National Watch Company teamed up with Walter Kidd and Nuclear Labs
06:06to build a wristwatch that ran on a tiny atomic battery
06:09powered by Prometheum 147.
06:11The battery itself was about the size of a tum-tack head.
06:14It pushed out 20 microwatts of power,
06:16promised to keep ticking for five years
06:18before the radioactive fuel ran out.
06:20The watch never made it to store shelves
06:22because, by then,
06:23nuclear stigma was creeping into living rooms across America.
06:26Today, your Apple Watch dies at 9pm
06:28and you plug it in next to your toothbrush.
06:30Would you have strapped a tum-tack-sized reactor to your wrist?
06:33The Uranium Rush board game,
06:35released in 1955 by Gardner Games.
06:38The board was a map of the American Southwest.
06:40The pieces were little cardboard prospector trucks.
06:43You'd flip a switch on a battery-powered Geiger gadget.
06:45And if it buzzed when you tapped the right square,
06:48you struck Uranium and collected play money.
06:50This was happening because the real Atomic Energy Commission
06:53was offering real cash bonuses
06:54to anyone who found Uranium ore in the actual Southwest.
06:58Families played this game on Friday nights,
07:01right next to their Fallout Shelter blueprints.
07:03Today, the kids are playing Roblox and Fortnite.
07:05Did your grandparents ever talk about Uranium hunting?
07:08Radioactive spark plugs.
07:10Chuckles.
07:11Yeah, you read that right.
07:12American companies sold spark plugs in the 1950s
07:15with polonium baked into the firing tip.
07:17The ads said they were especially engineered
07:19for today's high-octane gasoline.
07:21The polonium was supposed to make the spark
07:22ignite cleaner and faster.
07:24They sold them at hardware stores
07:25right next to the motor oil and the air fresheners.
07:28Today, your mechanic drops in iridium plugs
07:30and charges you 40 bucks.
07:31What else was sitting in your dad's toolbox
07:33that you never thought to question?
07:35The radioactive arthritis pad.
07:37There was a whole little market of fabric pads
07:40with radium woven into the stitching.
07:42You'd slip it under your pillow
07:43or under your mattress at night.
07:45The manufacturers swore the radiation eased arthritis,
07:48rheumatism, sinus trouble, and soreness in your hands.
07:51Grandma would lay her head down on it every night,
07:53sure that the rays were healing her aching joints
07:56while she slept.
07:57Today, she'd swallow a Tylenol,
07:58slap on a heating pad,
07:59and binge real housewives until she drifted off.
08:02Can you imagine sleeping on one of those pads for years?
08:05The Chrysler TV-8 atomic tank.
08:08Designed in 1955,
08:09picture a fat pod-shaped turret
08:11floating on top of a watertight tract shell.
08:13The whole crew, engine, transmission,
08:15and 90mm main gun
08:17were stuffed inside that one floating pod.
08:19The engineers wanted later versions
08:21to run on a tiny built-in nuclear reactor
08:23instead of diesel.
08:24It was supposed to roll across land
08:26and swim across rivers
08:27like an amphibious atomic frog.
08:29The army shelved the whole concept in 1956
08:31because conventional tanks were already getting the job done
08:34and a glowing turret seemed
08:36like a really, really bad target on a battlefield.
08:39Today, the M1 Abrams burns jet fuel,
08:41and that's plenty.
08:42Can you picture an army of those things
08:44rolling across Cold War Europe?
08:45Now, stop and look at what you just walked through.
08:4813 inventions.
08:50A car,
08:50a toy,
08:51a shoe machine,
08:52a missile,
08:53a bomber,
08:53a toothpaste,
08:54a face cream,
08:55a digging program,
08:56a wristwatch,
08:57a board game,
08:58a spark plug,
08:59a pad for grandma's back,
09:01a tank.
09:02That is not a list of weapons.
09:03That is a list of every room in the house.
09:05The garage,
09:06the bathroom,
09:07the kitchen,
09:07the bedroom,
09:08the toy chest,
09:09the medicine cabinet,
09:10the garden shed,
09:11the army base down the road.
09:13In the 1950s,
09:14the Atom didn't just live at Los Alamos
09:15behind a barbed wire fence.
09:17It moved into the suburbs.
09:18It sat on the bathroom counter.
09:20It clipped onto a child's wrist.
09:21It got tucked under the pillow
09:23next to grandma's hair curlers,
09:24and nobody screamed about it.
09:25That's the part that should rattle you.
09:27The whole country didn't see this as scary.
09:29They saw it as progress.
09:30The toothpaste was modern.
09:32The shoe machine was educational.
09:33The toy lab was a gift for the smart kid.
09:35The cream was glamorous.
09:36The board game was Friday night fun.
09:38Radiation was the same thing electricity
09:40had been to the generation before.
09:42A clean white miracle.
09:43A symbol that the future had arrived
09:45and parked itself in your driveway.
09:46Look at the ads from those years.
09:48Smiling housewives,
09:49kids with crew cuts,
09:50dads in cardigans,
09:52soft pastel colors,
09:53friendly cartoon mascots
09:54shaped like atoms with little orbital eyes.
09:57The marketing wasn't selling poison.
09:59It was selling tomorrow.
10:00And tomorrow happened to glow a little.
10:02The science was there.
10:03Marie Curie had already died of leukemia in 1934
10:06from her own research.
10:07The radium girls had already lost their jaws
10:09painting watch dials in the 1920s.
10:12Hiroshima and Nagasaki
10:13had already shown the world what happens
10:15when the atom is unleashed without a leash.
10:17But somehow,
10:18between the bomb and the bath salts,
10:19the public memory got wiped.
10:21The same force that flattened two cities
10:23was now going to whiten your teeth,
10:25lift your wrinkles,
10:26fix your aching back,
10:27and drive your kid to soccer practice.
10:29How did that happen?
10:30How did the most dangerous discovery
10:32of the 20th century
10:33end up in a tube of paste
10:34next to the bathroom sink?
10:35The honest answer is,
10:37marketing got there before regulation did.
10:39The chemists figured out
10:40how to put thorium in a cream
10:41years before the government figured out
10:43it shouldn't be there.
10:44The toy makers shipped uranium ore to kids
10:46years before any agency thought to check.
10:49The shoe stores ran x-ray machines
10:50for a full decade
10:51before any state stepped in.
10:53The gap between
10:54we can do this
10:55and we shouldn't do this
10:56was sometimes 30, 40, 50 years long.
11:00A whole generation lived in that gap,
11:01and a whole generation paid for it later,
11:04in cancers and scars
11:05and quiet funerals
11:06nobody connected to the toothpaste.
11:08The thing is,
11:09the 1950s wasn't naive.
11:10It was hopeful.
11:11There's a difference.
11:12After two world wars,
11:14after the Great Depression,
11:15after the rationing
11:16and the gold stars in the windows,
11:17that decade desperately wanted to believe
11:19that the same science
11:20that ended the war
11:21was about to fix
11:22every problem on the planet.
11:24Cure the cancer.
11:25Light the home.
11:26Power the car.
11:27Win the next war.
11:28Make the wife pretty.
11:29Make the husband fast.
11:30Make the kids smart.
11:31The atom was supposed to be a friend
11:33you could buy at the hardware store.
11:35And honestly,
11:35pieces of that dream
11:36are crawling back today.
11:38Small modular reactors.
11:39Nuclear-powered ships.
11:41Mars rockets running on fission.
11:43Bill Gates has a whole company.
11:44The Pentagon has a whole program.
11:45Somewhere in a clean, white lab right now,
11:48a young engineer is sketching
11:49the next Ford nucleon.
11:51And this time,
11:51they actually have the math
11:53to make it work.
11:54The 1950s wasn't wrong
11:55about the atom being the future.
11:57They were just 30 years too early
11:58and about 100 quality control departments
12:00too thin.
12:01The vision was sound.
12:02The execution was a horror show
12:04in slow motion.
12:05The toothpaste,
12:06the toy lab,
12:07the cream,
12:08the watch,
12:08those weren't science.
12:10They were a generation's
12:11bedtime story about tomorrow,
12:12printed on a tube
12:13and sold at the corner pharmacy.
12:15And maybe that's why
12:16these 13 things still pull at us.
12:18Not because they were stupid,
12:19because they were so confident,
12:21so sure,
12:22so full of belief in a future
12:23that the science
12:24wasn't quite ready to deliver yet.
12:25We don't get that kind
12:26of confidence anymore.
12:27We hedge.
12:28We caveat.
12:29We slap warning labels
12:30on water bottles.
12:31The 1950s shipped a uranium toy
12:33with a comic book
12:34and called it Tuesday.
12:35There's something honestly
12:36beautiful in that
12:37and something honestly terrifying,
12:39both at the same time,
12:40just like the atom itself.
12:41Chuckles?
12:42So there you have it.
12:4313 atomic dreams
12:44the 1950s tried to sell you
12:46and 13 reasons
12:47your grandparents
12:48probably had a closet
12:49full of future gadgets
12:50nobody talks about anymore.
12:51Which one shocked you the most?
12:53The toothpaste?
12:54The shoe machine?
12:54The missile that could circle
12:56the earth four times
12:57before running out of gas?
12:58Drop your answer
12:59in the comments below.
13:00And if any of this
13:00made your jaw hit the floor,
13:02hit that like button,
13:03hit subscribe,
13:04and I'll see you on the next one.
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