00:00Maserati has always been guided by a very clear idea, Italian Gran Turismo.
00:05Design, elegance, performance, craftsmanship and a human-centered approach to technology
00:12all contribute to the same idea.
00:15Yet none of them, on its own, fully explain what Maserati represents.
00:21What defines the brand is the experience that emerges when these elements merge.
00:26The pleasure of driving gains meaning from comfort.
00:30Technology becomes more valuable when it enriches the connection between the driver and the Maserati.
00:37This is the foundation of Maserati's positioning, Italian Gran Turismo,
00:42an experience designed to live effortless luxury performance.
00:48This idea not simply defines the brand, it also provides a clear direction
00:53to the way we continue to evolve.
00:57Every enhancement in design, technology and the quality of ownership serves the same objective,
01:04ensuring that Maserati remains relevant to the way people live, drive and aspire today.
01:12Because evolution is meaningful when it strengthens the identity
01:16and when it allows a brand to express its value with even greater clarity.
01:22This philosophy takes shape through the models that sit at the heart of Maserati today.
01:29Our brand pyramid is not a simple way of describing all the values, attributes and positioning of Maserati.
01:36It is also the physical declaration of who we have been, who we are and who we will be.
01:44All the action around our brand will be guided by it from design to product and to marketing.
01:51Gran Turismo and Gran Cabio represent the purest interpretation of contemporary Italian Gran Turismo,
01:59bringing together performance, elegance and the pleasure of traveling.
02:03Gran Turismo represents a modern expression of the Maserati Gran Turismo spirit,
02:09bringing the brand distinctive approach to performance and long-distance comfort into the world of SUVs.
02:16Together they express two dimensions through which Maserati interprets contemporary luxury today,
02:24Gran Touring and SUV.
02:26A duality that remains deeply connected to the same heritage and the same vision of the brand.
02:35Developed, engineered and produced in Italy between Modena and Casino,
02:40these models reflect the way Maserati continues to strengthen its vision.
02:46Because in the end, a Maserati is never just a matter of specification.
02:50It's about what you feel in the moment you see it.