00:01NHS England will launch a reward scheme encouraging people to walk more. From early next year,
00:06participants will complete 30 minutes daily walking, building to marathon equivalent.
00:11They can log activity digitally with completers eligible for rewards and discounts. The scheme's
00:16part of NHS plans to increase physical activity linked to better health outcomes. It's been
00:21developed with former Olympic athlete Sir Brendan Foster, who says the aim is simply to get more
00:27people walking. Physical inactivity is linked to one in six deaths. Officials hope the challenge will
00:34sign up more than a hundred thousand people, encouraging lasting behaviour change across
00:39England and improve health outcomes.
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