00:00took us four years of hard work to be an overnight success story you know it's been it's been just
00:06an
00:06amazing culture change at ford literally matt every one of our engineers has been in the plant
00:13every one of our supply chain teams are in our suppliers uh we are paying attention to every
00:19detail it has taken a few years to get there but i think it's really about the culture of putting
00:25quality before profits before anything else and that that really is what's exciting about this
00:32because now what i'm seeing is the team really focusing on long-term durability so what was it
00:40your team was it an employee a labor issue was it uh you know technology did you use ai um
00:48was it
00:48factory processes like can you get into specifics of how you did it yeah if you could if you were
00:54to visit today the rouge plant where we make the f-150 matt what you would see is a whole
01:00control
01:01center around data and quality uh data so we measure the torque of every one of our fasteners
01:07we have ai tools revision systems but most of all it's just old-fashioned hard work of our team members
01:16all working together to pay attention to the very small details that will make a difference between
01:22a perfectly built ford and an okay built toyota it's just an incredible attention to every single
01:32detail so i mean it's interesting now that we're in the age of ai and we're talking about this technology
01:38killing jobs but it seems like in your case it's really experienced human workers that made the big
01:45difference it did i i have to say the process coaches the area coaches you know they get up every
01:51morning they look at the last shift's quality data we look at how many vehicles are repaired and we work
01:58that process every moment of every day every employee walks into any one of our plants they know exactly are
02:05we winning are we losing yesterday and today everyone is fully aware of where we stand we know exactly where
02:12toyota is we knew exactly how to you know where we need to get to to beat uh tundra and
02:19and super duty better
02:20than any of the other domestic competitors and so everyone is aware exactly the quality is coming
02:27out of our plant in any particular shift every 50 seconds and and that is that human motivation to pay
02:36attention to everyone everything is amazing look we make 85 of our vehicles in the u.s matt that means
02:43these these are u.s factory workers versus even our domestic competitors they're some of the biggest
02:49importers in the u.s we're not building these vehicles in south korea or japan these are american
02:54workers beating toyota and hyundai and our domestics who import their vehicles we beat them all with american
03:03workers with the with the attention to detail
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