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  • 12 hours ago
At Fortune Brainstorm Tech, Xbox CEO Asha Sharma said the gaming industry may need to move beyond simply building more powerful hardware.

“We will continue to look at new business models,” she said, predicting that “radically different” approaches could begin emerging later this year.

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Transcript
00:00I think we've reached a point where it will be hard to imagine that mass audiences can afford
00:05thousands of dollars to spend on a console generation. I think we will start to see
00:10radically different business models that we never expected start to come into orbit later this year.
00:15We will continue to look at new business models, I think, is what is needed for console,
00:20rather than just the most premium, high-performance console in the world.

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