00:00There's a World Cup played on the pitch,
00:01and another one that already started in the market.
00:04The 2026 tournament still doesn't have goals,
00:07but it already has matches priced, like finals.
00:11The biggest case is Colombia versus Portugal in the group stage in Miami.
00:16Before the draw, the cheapest ticket for that match was below $400.
00:21After the draw, it jumped to $2,189 on the secondary market.
00:27That's an increase of 514%.
00:29And no, this isn't a semi-final, this is a group stage match.
00:34But the price has its own logic.
00:35Portugal brings Cristiano Ronaldo, possibly in his last World Cup.
00:39Colombia brings Luis Diaz, James Rodriguez,
00:42and a fan base capable of turning Miami into a home stadium.
00:46That's why this match became the third most expensive event of the tournament,
00:50only behind the final and the semi-finals.
00:53But the phenomenon doesn't stop there.
00:54Scotland versus Brazil reached $1,474.
00:59Argentina versus Austria, $1,327.
01:03Jordan versus Argentina, $1,158.
01:07Ecuador versus Germany, $1,064.
01:11The final reaches up to $6,730.
01:15While semi-final tickets go beyond $4,500, depending on location and demand.
01:22The World Cup hasn't started on the field yet.
01:25But for millions of people, the competition to get in already has.
01:28It doesn't cost us all the way it is.
01:29But now, we're starting to increase the demand.
01:29We'll show you the same thing.
01:29Let's go.
01:29Let's go.
01:29Let's go.
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