00:04I think this is a very important day. I was looking for this day since five years.
00:09It's a day when we open a new chapter in our history book.
00:14It's a day when we can show the entire world all what we did, let's say, with all the people.
00:21We have passion and daring to do something new and also changing the way we do.
00:27So, very, very important day.
00:29So, it's interesting with this one because you have to both attract your classic customers,
00:35but you also said you want to attract new customers.
00:38And that already starts with a lot of firsts in this one, the bigger trunk, the five-seat.
00:43And it looks quite different to your usual car.
00:46So, can you please both your Ferrari lover and your new client?
00:49Look, when you do a new technology, you need always to keep in mind a word that is called the
00:55respect.
00:56Respect of the technology because when you have a new technology, you need to make sure that that technology is
01:03properly represented in the design.
01:07So, the design must be different.
01:08You have to respect the different needs, the different wishes of the clients.
01:13So, we will have clients, already existing clients that will take it and some clients that are not clients today,
01:20some people that are not clients today that will get in our community.
01:23And then, respect also for the work of the people.
01:26So, yes, I mean, there will be people, existing clients that will take it and then will be new clients
01:32that will be part of the community because of Ferrari Luce.
01:35And you said in the presentation as well that this car, this new EV car, opens up new design opportunity
01:40beyond this car itself.
01:42Can you explain why, how?
01:44It's very much.
01:44I mean, when you talk about electric cars, you're talking about an engine that is very small.
01:50It's a different dimension of the thermal engine.
01:52So, you can do things like in Ferrari Luce, for example, the hood is completely different than a normal thermal
01:59car.
02:00So, this is a degree of freedom that the technology offers you.
02:04Inside the car, you have the use of some material like the aluminum, the glass, the interaction that can be
02:11read with the right eyes, can be used also for other cars, for the thermal cars.
02:17And, of course, a big concern was the noise, the all-important Ferrari.
02:21The sound.
02:22The sound.
02:22The sound.
02:22The sound.
02:23Are we having the same one, the same sound, the same sensation with this?
02:27The same sensation, yes.
02:28The sound you heard yesterday evening is a sound of electric engine.
02:33The sound, each engine has its own sound.
02:35What is important is the emotion that is giving to the driver.
02:40And, of course, a very interesting collab with this car is with Sir Johnny Ivan and Lofrom.
02:46How important was it to bring in this external look, to bring something new to Ferrari?
02:50Look, we in Ferrari always believe in the value of open innovation.
02:55In the past, our founder was working with Carrozzieri, the coach builder, let's say, to do something new.
03:01Today, open innovation continues to be an important dimension.
03:06And if you want to do something new, you have always to work with different people that help you to
03:11see the reality with different eyes from different point of view.
03:14So, it has been a fantastic journey together that brought us to this beautiful car that we need together.
03:22And so, the car will start at just above half a million euros.
03:25You invested a lot of money in this project.
03:27I know you said more than 60 patents coming through.
03:30And yet, we know the margins are lower on EV cars.
03:33So, are you going to actually make money with this car?
03:35It's a bit of a concern from some investors.
03:37Are you going to make money?
03:37Look, first of all, I like your point.
03:40We invest a lot of money.
03:41We invest the right amount of money.
03:43We are focused.
03:44We are disciplined.
03:45We use the CapEx in the right way.
03:48I think that we invest the right amount of money.
03:51And this initiative, this business initiative, is in line with the profitability that we have also for other initiatives in
03:58the same range.
03:59So, when we use CapEx and use OPEX, we use wisely.
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